Here at Priority Pixels we know the importance of a website for any business in Torquay, regardless of size. Whether your business is a global multi-million pound company or a local start up we can help you get online with an engaging e-commerce website. Our E-commerce Web Development Torquay service will develop a digital strategy that encourages traffic to be driven to your website organically. However, if your content needs that extra push we are able to offer paid advertising to take your content to the next level.
Many businesses prefer to have an e-commerce website built from scratch, which is the best and quickest solution to getting your store online. However, we understand that some businesses will already have a website in place which they would like to keep. This is why we are experts in compiling a full digital audit of your current site and any SEO, Paid Search Marketing and Social Media accounts to help you get the most from what you already have in place.
Our E-commerce Web Development Torquay service is broken down into a number of sections to help us clearly define what actions need to be taken and create a plan that utilises some or all of these techniques.
Our experienced and professional team can help you craft and deliver a unique customer experience that is backed up with the latest technology and security and the best in digital marketing expertise.
We can create a bespoke platform designed with all your business goals in mind, help with any brand identity requirements you have or work with your existing digital presence to secure the best return for your investment.
Competitor analysis is crucial to your websites success and is the first stage in our design process. We conduct an audit of your current digital spaces and look at your main competition in full detail.
This helps us determine where you currently stand amongst your competitors in Torquay and even nationwide if necessary. We can then show you where you already hold the larger customer share and where you can improve so that you can win more clients and make more sales.
Our experienced and professional team are experts at discovering online shopping trends, keeping up with the best practice online, using new marketing strategies and breaking down analytical data.
Regardless if you already have an in-house marketing team handling some of your e-commerce efforts or are an independent company with only one team member, we are here to help.
Having an e-commerce site that is easy to use and navigate whilst looking amazing is where our in house-designers thrive. It takes less than a second for users to determine whether they will stay on a website. And 38% of those people who ave stayed will leave if the website is difficult to navigate.
Establishing an effective digital shopfront with clear branding and content will allow your users to focus on the products and services you offer.
Our in-house designers can use your existing branding when creating your e-commerce website or start from scratch if needed. We will work to your business’s needs and budget.
An effective e-commerce solution is more than just setting up a website with your product descriptions. Our E-commerce Web Development Torquay service goes above and beyond helping your business increase your customer footfall and ultimately your profits.
We use detailed research and analysis to identify your current strengths and weaknesses, where you can out-perform the competition, how you can secure genuine customers and improve sales.
Search engine optimisation (SEO) is used to help your website be found. Appearing at the top of search engines such as Google and Bing is critical to your success. Our intelligent web design incorporates the best SEO practices to have you ranking highley on search engine results pages (SERPs).
Reaching a wider audience can be achieved in two ways; organically or through paid advertising. Pay-per-click (PPC) advertising is a great way to raise the awareness of your e-commerce website on a much larger scale. All of our PPC campaigns are managed by experienced and professional marketing team.
Any marketing strategy needs to be aimed at the right people, otherwise your marketing efforts are wasted. We can advise you on the best practices to target genuine customers and ensuring you receive a better return on your investment.
When a prospective customer adds an item to their shopping cart but doesn't complete their order we have the technology to remind them at a later time. With abandoned cart recovery we can send automated email reminders to invite them to finish their purchase. Maximising your sales.
Having a e-commerce site which is difficult to navigate and understand is a sure way to lose customers. Our e-commerce E-commerce Web Development Torquay services ensures a smooth retail pathway for your customers that is enjoyable and glitch-free.
We understand how important it is to preserve the value of your brand with communication that is on-point and on message. Our team will review your current content to ensure your brands values and ethos are represented correctly across your new commerce website.
Not only is email marketing an extremely effective marketing technique, its also a cost effective solution. With engaging email marketing we will keep your customers up to date with all your latest offers. Ensuring you remain GDPR compliant.
Collaboration and building partnerships is a great way to build your brand and reach a wider audience. We can Identify partnerships and marketing opportunities to expand your brand and your reach.
Any digital marketing strategy needs to be monitored regularly to ensure it's working to its full potential. We provide user-friendly dashboards that give you 24/7 access to your analytics and reports, helping you determine areas that are working well and ones that need improvement.
With a solid understanding of your business and its goals we can form key performance indicators (KPIs). These are measurable targets that show you how your e-commerce business goals are being met.
E-commerce websites are not just for businesses that sell physical products. Meaning your business will likely have something to sell. E-commerce covers much more than just physical goods such as digital downloads, online booking systems, streaming, and subscription services among others.
Think about software for your computer. Although some companies might offer a physical installation solution such as a USB drive for their software, they will also need an online store to sell digital download copies.
Our web design team have the experience and knowledge to help bring your business online and even find new ways to monetise areas of your business that might have gone unnoticed. Regardless of what you are trying to sell our E-commerce Web Development Torquay service will help you get ahead of your competitors in Torquay and win new customers.
We pride ourselves on being customer-led. We take our lead from you on everything from your specific design needs and budget to timescales and delivery. Part of our E-commerce Web Development Torquay service can include working collaboratively with any other digital agencies you utilise or we can manage the project in its entirety.
Nobody knows or understands your business better than you. Because of this we would like to meet with you and your team to fully understand what your business does, who you want to target and what your future plans and goals are.
Once we have had this initial meeting we will carry out our own research looking at your competitors and industry to help discover any potential opportunities online.
Our next step will be setting measurable and achievable targets off the back of our initial meeting. Working closely with you, we will formulate a plan which will help your business grow at a comfortable and sustainable rate.
By discussing these goals and targets early on both parties know the expectations of the project in a clear and transparent way.
Brand identity is key to your business's success. Having an image that helps you be instantly recognisable over your competitors is important to building trust with your customers and expanding your brand in Torquay.
If you already have a brand identity in place, such as your logo and colour palette, we can create a stunning website which captures its essence in its entirety. However, if you need a complete rebrand our team of graphic designers will work closely with the web development team to create a beautiful brand identity which mirrors your mission and ethos.
Who, What, Where and Why?
Is your audience just located in Torquay? Or are you trying to reach an audience across the nation? Whatever your goals we undergo an in-depth and thorough research process to determine who your current customers are. This research helps us understand their online behaviours, what they are interacting with and who your main competitors are. With this information we can also jump on emerging trends in your industry and find new streams of revenue which you can take advantage of.
We understand how important it is to update your e-commerce store frequently to ensure it remains up to date with your all your products, stock availability and prices. That's why all of our e-commerce websites are built with Wordpress to ensure you have the most popular content management systems in the world (CMS) at your fingertips. Not only will you be able to update your products when needed, but you will also have the ability to upload additional content such as blogs and other marketing materials.
Our E-commerce Web Development Torquay is fully focused on ensuring your website stands the test of time.
However, e-commerce Design, Marketing and Consultation are all best done in small increments. So that the results can be measured and assessed. We will help you to prioritise the most important actions first and plan the next steps to build your business organically.
The Must Have Features of Good e-commerce Design
Each page of your site needs a specific set of measurable goals. Our team use design features and narratives that help to encourage the right buyer behaviour for each page. Whether that’s simple click-throughs, requesting information, making a purchase or sharing content via social media.
Your product pages are the most essential aspect of your e-commerce site and need to be flawless. Priority Pixels can help you realise this vision with clean, clear and well-designed content. Showcasing your products in the best way and giving the buyer all the information they need before they click Buy.
Removing ‘barriers to purchase’ is something we know all businesses look for. This is why we take special care to optimise your checkout process and smooth the sales path to make your customer’s life easier.
Our design team use a number of tools to improve the search functionality of your site to help your clients find the right product quickly. These features also allow you to better understand the behaviour of customers on your site and respond to their needs.
With a comprehensive and information led structure, our build team can create an environment that enhances the chance of follow-up sales by showing users targeted recommendations based on their previous purchases and behaviours.
Making sure your site can be found easily and quickly is all about employing a great SEO strategy that keeps evolving and improving. We build our sites to be SEO focussed and constantly evaluate your results to make sure you achieve the best search results possible.
Many of your customers will view your site and make a purchase using a Smartphone or Tablet. This means your entire web presence and especially your customer’s sales journey needs to be fully optimised. We create responsive websites as standard; fully scalable to work seamlessly on all digital devices.
It’s extremely common for visitors to e-commerce wesites to add items to their shopping cart….only to leave the website without making a purchase. Its predicted that almost every year £18 billion worth of sales are lost every year in Britain alone.
Although this can’t always be avoided there are measures we take to reduce abandoned carts. There are also tactics we can put in place to encourage those who do abandon their cart to come back and complete their transaction.
One of the approaches we employ is to help companies recoup lost sales from abandoned carts by using one or more of the following techniques.
With cart abandonment emails you have the ability to send automated emails to those who have added items in their shopping cart but not completed a purchase. However, in order to do this you will need to know the customers email address. An email can be required by asking them to enter an email address before the checkout process. Or they may be a returning customer meaning you will already have their data. From here you can offer a discount, reminding them about the items they’d added to their shopping cart and left behind.
If someone has shown an interest in a specific product on your website, we have the ability to remind them of this at a later time through re-marketing advertising. We achieve this by installing a simple tracking pixel which logs what customers view on your website. These ads can be displayed anywhere across the Google network and YouTube. Re-marketing, sometimes referred to as retargeting offers a much higher Click Through Rate (CTR) than PPC or other types of Paid Search Advertising. Resulting in an increase in conversion rates.
Having a complex buying system in place presents a huge risk of losing customers…and potential profits. The customer journey needs to be kept simple and have all the necessary details right from initial intense right through to purchase. However, time and time again businesses get this wrong with overly complex systems, insufficient payment gateway integration and missing information.
At Priority Pixels we think like a customer when putting together your e-commerce website. With an end goal of enriching the customers buyers journey and increasing your profits.
Have you ever gone to exit a website and a message or pop up displays, encouraging you to stay? That’s exactly what Exit Intent Technology (EIT) is in place to do. Keep people on your website. EIT is a simple piece of technology but at the same time extremely intelligent. It can detect when a user is about to exit your site and abandon their cart. But with well timed and clever prompts, EIT can encourage the user to complete their transaction.
Before launching EIT on your site we would employ an initial A/B test to assess which styles and types of content your customers best respond to.
Understanding your customer base is a vital part of any marketing plan. This includes knowing which digital spaces they occupy and how they communicate with others and with you.
At Priority Pixels we have industry leading market researchers and analysts who will look at your customers behaviours online to create a marketing plan tailored to your industry, products, clients and long-term goals.
To help your company get noticed by the right people we use:
We work with a wide variety of clients in Torquay and the rest of the UK, all of whom have different needs and expectations. Because no two companies are alike our E-commerce Web Development Torquay service utilise a range of marketing services to best suit your needs and budget.
Winning customers relies on engaging content with clever copy, all tailored to meet your target audiences expectations. Our digital marketing team will undertake thorough keyword research to ensure any PPC investment reaches the right people. Increasing your chances of making a sale and enhancing your company’s profile.
Search Engine Optimisation (SEO) involves a number or rules and processes that must be utilised to ensure your e-commerce website appears in search engine result pages (SERPs). This is why our designers build SEO functionality into the fabric of your content to help you move up the search rankings.
Every business wants to drive as much traffic to their website as possible. However, this traffic doesn’t account for much if they are not securing sales. That’s why our E-commerce Web Development Torquay service focuses on driving relevant and targeted traffic to your website. This ensures they are genuinely interested in your product and are more likely to make a purchase.
Approximately 65% of purchases begin on mobile devices and this number is only likely to keep rising. For this reason we ensure every ecommerce website we build is fully optimised for mobile devices. All the while keeping the buyer’s journey simple and as fluid as possible.
It’s not uncommon for people to get distracted when online shopping, leading to them not making a purchase on your website. Even though they have shown an interest. With email and re-marketing we can remind prospective customers of your product or service. Creating bespoke customer communication based on past sales, activated links, abandoned carts and special offers we can keep you ahead of the competition in Torquay and improve your sales.
Monitoring your website’s traffic and performance is vital for planning, discovering what your customers behaviours are and making improvements where necessary. That’s why we implement user-friendly dashboards into all of our website builds. Providing you with a simple way to stay up to date with your reports and analytics. From here we can you understand the information being presented to help you plan future cations
Your website is the heart of all the digital spaces you occupy. All your social media efforts should point users towards your ecommerce store. Ensuring a consistent tone and image across all your social media is key to your business’s success. Our social media experts will ensure your key messages and branding is delivered effectively across all the platforms you occupy. This gives your business increased presence and visibility, enhances customer confidence and allows you to communicate with your users in more ways.
Torquay is a competitive area and raising brand awareness can be difficult for any new business. We’ll work with you to identify and approach the influential new voices relevant to your products and industry and get your company on their radar.
A safe and secure e-commerce website is key to increasing your sales. Our dedicated e-commerce team will be able to develop an e-commerce website, allowing you to showcase your products, with a secure payment gateway for your customers to use.
Whether it is physical products you wish to sell, or you want to allow your customers to book onto courses, we can help. Our e-commerce capabilities cover every aspect of selling online. To speak to a member of our e-commerce team, about a new online store, get in contact today.
Concept Stew Ltd are a London-based software company who have created a teaching aid called Statistics for the Terrified – a common-sense and plain English guide to basic statistics.
Completely developed and designed in WordPress, the e-commerce section of the website is built using WooCommerce. Giving Concept Stew a safe and secure e-commerce platform for users to buy through, it also handles digital downloads extremely well, allowing customers to download the software in an easy to download .zip format.
Waterloo Militaria has been operating for more than 25 years, so there’s not much they don’t know about the military antique business. Having become authorities on militaria from the English Civil War up to the Second World War, their stock features everything from equipment and headgear to uniforms and guns.
As their business has grown alongside their customer base, the time was right to have their already successful website given a full redesign. This would bring it up to date visually, as well as giving their online store an increase in security for easier and more secure transactions.
The Marian Consort have achieved worldwide success with their unique vocal interpretations of classical and opera music. Having 8 albums to their name, regular sold out concerts, frequent radio appearances, and acclaim from all sides, the need for an updated website was made a priority.
E-commerce was setup to allow safe and secure purchasing of cd albums and memberships through Paypal and Stripe.
With a well established business, Liquorice World needed a new e-commerce website created in order to reach a wider audience. With a wide range of products available it was important to create an e-commerce website that was visually impressive, easy to navigate and easy for customers to place orders on
The website was built using the WordPress content management system with the e-commerce side of things being handled by WooCommerce. This gives Liquorice World full control of their websites content, allowing them to update products, pricing and handle customer orders. WooCommerce has a huge number of add-ons that can add extra functionality which also helps to future proof the website.
Serious Outdoor Skills offer a wide range of Survival Bushcraft and wilderness skills’ courses. Courses and equipment can be booked and purchased through their dedicated e-commerce website.
Priority Pixels built a site that was easy to update and maintain allowing Serious Outdoor Skills to concentrate on running their courses rather than updating their website.
There are several interesting features on the website including the ability to take deposit payments on all courses.
Babytrim is a unique product, combining a comb and scissor in one, allowing a baby’s hair to be trimmed safely. A unique product needs a unique website and that’s where Priority Pixels came in.
The website was designed to be easy to navigate with a simple checkout process allowing customers to purchase the Babytrim with ease. The Babytrim website is built on WordPress and uses WooCommerce for the e-commerce pages.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.