E-commerce Websites Torquay
Whether you are an established high street presence or a kitchen table start-up we can help you to create a comprehensive, attention grabbing site to showcase your products in the best possible way. We will work with you to formulate a digital strategy that encourages organic, high-value footfall to your site alongside any paid search marketing. If you’d like to find out more about the paid search work we do you can find out more here.
There’s no doubt that the best and quickest results come from a dedicated e-commerce design and build process. However, we understand that not everyone has the time and budget to take this route. This is why we are experts in compiling a full digital audit on your current site and any SEO, Paid Search Marketing and Social Media accounts to help you get the most from what you already have in place.
Our comprehensive e-commerce services are broken down into the following action areas and we can create a detailed plan for you that encompasses some or all of the techniques.
Payment Systems
Modern consumers have come to expect easy and straightforward payment systems for their online purchases. This means that smooth integrations with payment gateways are an essential part of the customer journey. We have extensive experience in this area and can make sure you avoid the common mistakes and pitfalls. We will help you to craft a customer experience that is glitch-free with positive outcomes for all parties.
A 360 Approach
At Priority Pixels we can build your online presence from the ground up with clever e-commerce design, content and marketing built into the fabric of your site. We can incorporate any existing designs, copy and SEO work or start with a fresh slate. We’ll be led by what you need and how much you have to spend.
Jargon Busters
We really don’t like it when web companies throw complex terms and unfathomable phrases at clients. The best results happen when everyone involved is clear, confident and up-to-date on any design or strategy. This is why we never use techy sounding jargon and are very happy to find ways to explain the more difficult web concepts like analytics and SEO to help you make informed decisions about your site.
A Responsive E-commerce Design Agency
Our experienced and professional team can help you to craft and deliver a unique customer experience that is backed up with the latest technology and security and the best in digital marketing expertise.
We can create a bespoke platform designed with all your business goals in mind, help with any brand identity requirements you have or work with your existing digital presence to secure the best return for your investment.
E-commerce Consultancy Torquay
You may already have an in-house marketing team who handle some or all of your e-commerce output, or you might be a one-person company trying to do it all yourself.
Our in-house e-commerce specialists have vast experience and know-how in deciphering analytical data, mapping online retail trends and using new marketing strategies.
E-commerce Marketing Torquay
One of our specialties is Competitor Analysis. We believe in thorough research and planning which is why, before we get started we conduct a complete appraisal of your current set up and examine your main competition.
We can show you where you already hold the larger customer share and where you can improve so that you can win more clients and make more sales.
E-commerce Design Torquay
Our in-house designers will work with a range of software and applications to create an E-Commerce site that your customers will find enjoyable and easy to navigate.
Establishing an effective digital shopfront with clear branding and content will allow your users to focus on the products and services you offer.
Our team can help you with freshening up your existing company design work or undertake a complete rebrand if required.
Creative Thinking. Results Driven.
An effective e-commerce solution is more than just setting up a website with your product descriptions. Our e-commerce websites Torquay service goes above and beyond helping your business increase your customer footfall and ultimately your profits.
We use detailed research and analysis to identify your current strengths and weaknesses, where you can out-perform the competition, how you can secure genuine customers and improve sales.
SEO Website Design
Search engine optimisation (SEO) is used to help your website be found. Appearing at the top of search engines such as Google and Bing is critical to your success. Our intelligent web design incorporates the best SEO practices to have you ranking highley on search engine results pages (SERPs).
Pay-Per-Click Strategies
Reaching a wider audience can be achieved in two ways; organically or through paid advertising. Pay-per-click (PPC) advertising is a great way to raise the awareness of your e-commerce website on a much larger scale. All of our PPC campaigns are managed by experienced and professional marketing team.
Conversion Rate Optimisation
Any marketing strategy needs to be aimed at the right people, otherwise your marketing efforts are wasted. We can advise you on the best practices to target genuine customers and ensuring you receive a better return on your investment.
Abandoned Cart Recovery
When a prospective customer adds an item to their shopping cart but doesn't complete their order we have the technology to remind them at a later time. With abandoned cart recovery we can send automated email reminders to invite them to finish their purchase. Maximising your sales.
Curating the ‘User Journey’
Having a e-commerce site which is difficult to navigate and understand is a sure way to lose customers. Our e-commerce e-commerce websites Torquay services ensures a smooth retail pathway for your customers that is enjoyable and glitch-free.
PR Management
We understand how important it is to preserve the value of your brand with communication that is on-point and on message. Our team will review your current content to ensure your brands values and ethos are represented correctly across your new commerce website.
Email Marketing
Not only is email marketing an extremely effective marketing technique, its also a cost effective solution. With engaging email marketing we will keep your customers up to date with all your latest offers. Ensuring you remain GDPR compliant.
Digital Partnership Building
Collaboration and building partnerships is a great way to build your brand and reach a wider audience. We can Identify partnerships and marketing opportunities to expand your brand and your reach.
Detailed Analytics and Reporting Systems
Any digital marketing strategy needs to be monitored regularly to ensure it's working to its full potential. We provide user-friendly dashboards that give you 24/7 access to your analytics and reports, helping you determine areas that are working well and ones that need improvement.
Key Performance Indicators
With a solid understanding of your business and its goals we can form key performance indicators (KPIs). These are measurable targets that show you how your e-commerce business goals are being met.
My business in Torquay doesn't sell ‘things’....
E-commerce websites are not just for businesses that sell physical products. Meaning your business will likely have something to sell. E-commerce covers much more than just physical goods such as digital downloads, online booking systems, streaming, and subscription services among others.
Think about software for your computer. Although some companies might offer a physical installation solution such as a USB drive for their software, they will also need an online store to sell digital download copies.
Our web design team have the experience and knowledge to help bring your business online and even find new ways to monetise areas of your business that might have gone unnoticed. Regardless of what you are trying to sell our e-commerce websites Torquay service will help you get ahead of your competitors in Torquay and win new customers.
The Design Process
We pride ourselves on being customer-led. We take our lead from you on everything from your specific design needs and budget to timescales and delivery. Part of our e-commerce websites Torquay service can include working collaboratively with any other digital agencies you utilise or we can manage the project in its entirety.
Understanding Your Business
Nobody knows or understands your business better than you. Because of this we would like to meet with you and your team to fully understand what your business does, who you want to target and what your future plans and goals are.
Once we have had this initial meeting we will carry out our own research looking at your competitors and industry to help discover any potential opportunities online.
Planning, Goals and Targets
Our next step will be setting measurable and achievable targets off the back of our initial meeting. Working closely with you, we will formulate a plan which will help your business grow at a comfortable and sustainable rate.
By discussing these goals and targets early on both parties know the expectations of the project in a clear and transparent way.
Brand Identity
Brand identity is key to your business's success. Having an image that helps you be instantly recognisable over your competitors is important to building trust with your customers and expanding your brand in Torquay.
If you already have a brand identity in place, such as your logo and colour palette, we can create a stunning website which captures its essence in its entirety. However, if you need a complete rebrand our team of graphic designers will work closely with the web development team to create a beautiful brand identity which mirrors your mission and ethos.
Your Unique Customer Base
Who, What, Where and Why?
Is your audience just located in Torquay? Or are you trying to reach an audience across the nation? Whatever your goals we undergo an in-depth and thorough research process to determine who your current customers are. This research helps us understand their online behaviours, what they are interacting with and who your main competitors are. With this information we can also jump on emerging trends in your industry and find new streams of revenue which you can take advantage of.
User-Friendly Technology
We understand how important it is to update your e-commerce store frequently to ensure it remains up to date with your all your products, stock availability and prices. That's why all of our e-commerce websites are built with Wordpress to ensure you have the most popular content management systems in the world (CMS) at your fingertips. Not only will you be able to update your products when needed, but you will also have the ability to upload additional content such as blogs and other marketing materials.
Development & Evolution
Our e-commerce websites Torquay service is fully focused on ensuring your website stands the test of time.
However, e-commerce Design, Marketing and Consultation are all best done in small increments. So that the results can be measured and assessed. We will help you to prioritise the most important actions first and plan the next steps to build your business organically.
Getting The Basics Right
The must have features of good e-commerce website design
Individual Page Goals
Each page of your site needs a specific set of measurable goals. Our team use design features and narratives that help to encourage the right buyer behaviour for each page. Whether that’s simple click-throughs, requesting information, making a purchase or sharing content via social media.
Product Pages That Sell
Your product pages are the most essential aspect of your e-commerce site and need to be flawless. Priority Pixels can help you realise this vision with clean, clear and well-designed content. Showcasing your products in the best way and giving the buyer all the information they need before they click Buy.
Express Checkouts
Removing ‘barriers to purchase’ is something we know all businesses look for. This is why we take special care to optimise your checkout process and smooth the sales path to make your customer’s life easier.
Intelligent Search Functions
Our design team use a number of tools to improve the search functionality of your site to help your clients find the right product quickly. These features also allow you to better understand the behaviour of customers on your site and respond to their needs.
Bespoke Recommendations
With a comprehensive and information led structure, our build team can create an environment that enhances the chance of follow-up sales by showing users targeted recommendations based on their previous purchases and behaviours.
SEO & Visibility
Making sure your site can be found easily and quickly is all about employing a great SEO strategy that keeps evolving and improving. We build our sites to be SEO focussed and constantly evaluate your results to make sure you achieve the best search results possible.
Mobile Optimisation
Many of your customers will view your site and make a purchase using a Smartphone or Tablet. This means your entire web presence and especially your customer’s sales journey needs to be fully optimised. We create responsive websites as standard; fully scalable to work seamlessly on all digital devices.
Avoiding Abandoned Carts
Each year nearly £4 trillion worth of goods and services are left in ‘Abandoned Carts’. You may have experienced this on your own site and been frustrated at the lost sales and impact on your profits.
At Priority Pixels our aim is to provide you with the most streamlined, efficient and cost effective design, web construction and on-going support, enabling you to maximise your sales and win new customers.
One of the approaches we employ is to help companies recoup lost sales from abandoned carts by using one or more of the following techniques.
Abandoned Cart Emails
Using automated email correspondence and creating trigger-based communications you can send highly personalised and targeted emails to new and existing clients letting them know about everything from a new offer or discount to reminding them about the items they’d added to their shopping cart and left behind.
Remarketing
Remarketing or Retargeting customers who have previously visited your website via other online platforms and sites offers a much higher Click Through Rate (CTR) than PPC or other types of Paid Search Advertising. We install simple and widely used tracking pixels that log what customers view on your site, reminding them later about the products they showed interest in.
Sales Path Optimisation
Keeping it simple is the key to optimising your customers sales journey but time after time we see sites with overly complex systems, insufficient payment gateway integration and missing information. All of which lead to customers losing interest, becoming frustrated and clicking away.
By looking at your site the way a customer would experience it, we can flag up and improve all those gaps and glitches that are barriers to a user making a purchase.
Exit Intent Technology
EIT is a simple but intelligent and powerful piece of technology aimed at detecting when users are about to leave a site. Designed to avoid abandoned carts, it can predict the intent of the user and uses prompts to help the customer complete the transaction.
Before launching EIT on your site we would employ an initial A/B test to assess which styles and types of content your customers best respond to.
Your Dedicated E-commerce Marketing Agency
At Priority Pixels we understand that the key element in any marketing plan is understanding your customer base, knowing where they exist on-line and how they communicate with others and with you.
We have industry leading market researchers and analysts who will decode your customers’ online behaviours to create a marketing plan tailored to your industry, products, clients and long-term goals.
To help your company get noticed by the right people we use:
- Research – Compiling a solid base of information to create a detailed resource for future planning.
- Goals – Focussing on acquisition and conversion we set measurable targets for each area of your site.
- Strategy & Planning – Working with you to devise a plan of action for your short and long-term goals.
- Application – Using the research, goals and planning to execute a strategic game-plan for your digital presence.
- Evaluation & Evolution – Constantly assessing your results and analytics to adjust your campaign to achieve the best results.
Full Spectrum Digital & E-commerce Marketing Services Torquay
We work with a wide variety of clients in Torquay and the rest of the UK, all of whom have different needs and expectations. Because no two companies are alike our e-commerce websites Torquay service utilise a range of marketing services to best suit your needs and budget.
Pay-Per-Click Ads
Winning customers relies on engaging content with clever copy, all tailored to meet your target audiences expectations. Our digital marketing team will undertake thorough keyword research to ensure any PPC investment reaches the right people. Increasing your chances of making a sale and enhancing your company’s profile.
SEO
Search Engine Optimisation (SEO) involves a number or rules and processes that must be utilised to ensure your e-commerce website appears in search engine result pages (SERPs). This is why our designers build SEO functionality into the fabric of your content to help you move up the search rankings.
Optimising Conversion Rates
Every business wants to drive as much traffic to their website as possible. However, this traffic doesn’t account for much if they are not securing sales. That’s why our e-commerce websites Torquay service focuses on driving relevant and targeted traffic to your website. This ensures they are genuinely interested in your product and are more likely to make a purchase.
Smartphones and Tablets
Approximately 65% of purchases begin on mobile devices and this number is only likely to keep rising. For this reason we ensure every e-commerce website we build is fully optimised for mobile devices. All the while keeping the buyer’s journey simple and as fluid as possible.
Email & Remarketing
It’s not uncommon for people to get distracted when online shopping, leading to them not making a purchase on your website. Even though they have shown an interest. With email and re-marketing we can remind prospective customers of your product or service. Creating bespoke customer communication based on past sales, activated links, abandoned carts and special offers we can keep you ahead of the competition in Torquay and improve your sales.
Analytics & Feedback
Monitoring your website’s traffic and performance is vital for planning, discovering what your customers behaviours are and making improvements where necessary. That’s why we implement user-friendly dashboards into all of our website builds. Providing you with a simple way to stay up to date with your reports and analytics. From here we can you understand the information being presented to help you plan future cations
Social Media Management
Your website is the heart of all the digital spaces you occupy. All your social media efforts should point users towards your ecommerce store. Ensuring a consistent tone and image across all your social media is key to your business’s success. Our social media experts will ensure your key messages and branding is delivered effectively across all the platforms you occupy. This gives your business increased presence and visibility, enhances customer confidence and allows you to communicate with your users in more ways.
PR and Online Partnerships
Torquay is a competitive county and raising brand awareness can be difficult for any new business. We’ll work with you to identify and approach the influential new voices relevant to your products and industry and get your company on their radar.
