Integrated Marketing Strategies that Deliver Results

Digital Marketing is only effective if you have a comprehensive digital marketing strategy in place. At Priority Pixels we create detailed marketing plans that return exceptional rewards.

Our digital marketing team offers a diverse skill-set encompassing all aspects of brand communication across traditional and new media. When we work with you we consider ourselves to be an extension of your team and are here to help your business grow.


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Research, Evaluation and Planning Deliverables  Implementation Measurement and Reporting Integrated Digital Marketing Agency
Case Studies

Full digital strategy and implementation for innovative dental practice

Revitalise Dental Centre is an innovative, five star treatment centre offering a new blueprint for dental care. Based in St Agnes, Cornwall, the state of the art centre housed in a bespoke eco building attracts customers from across the UK and Europe because of its exceptional reputation and outstanding results.

Revitalise asked us to re-imagine their website, keeping the same tone and welcoming feel but revising and updating all the content. They also needed us to create and deliver a broader plan for their brand than just a beautiful new site.

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Supporting the NHS Health Connections directory websites

Health Connections Mendip is a health and wellbeing service at Frome Medical Practice, introduced in 2014. Through their Health Connections Mendip website, the practice has put together a detailed service directory, listing community care providers and volunteers from local health centres, charities and other groups in the area to help support anyone with health or mobility issues.

To support other NHS trusts and outside organisations with the launch of their own Health Connections directory website, we work closely with them looking after the design, build and launch of their website.

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Group website redesign, copy, photography and video for leading global provider of marine support services

Since their formation in 1984, V.Group has provided a full range of ship management and maritime services to the commercial shipping, cruise, energy, and defence industries. More than 30 years later, their network has expanded and their offerings increased, allowing them to become the leading independent group provider of global maritime services.

Read more View Website

Full digital strategy and implementation for innovative dental practice Supporting the NHS Health Connections directory websites Group website redesign, copy, photography and video for leading global provider of marine support services

What is a Digital Marketing Strategy?

A digital marketing strategy will identify and articulate the visions, goals, objectives and opportunities for your business and your customers. It is a full appraisal of where your company currently stands in terms of marketing and sets out a comprehensive road map to move forward.

It is a hugely important and productive tool, enabling your business to grow and allowing you to correctly position and distribute your content to your target audience across multiple online and offline channels.

As an award winning creative design and digital marketing agency we have vast experience in creating and delivering innovative marketing plans across all traditional and digital platforms. From web design and SEO to PPC and social media, our team can help you craft a comprehensive strategy that delivers the results you want.

The Six Building Blocks

Website

Website

A fully branded central digital environment for your customers to find more information, research your products and services, contact your team or make a purchase. The majority of all your online activity will be geared towards driving users to this space. It is your digital shopfront, where you can showcase all your content and offer additional benefits to new and existing users.

 Search Marketing

Search Marketing

This type of marketing approach includes techniques like Search Engine Marketing (SEM) or Pay-Per-Click (PPC) which are used across a variety of platforms including Google Ads, Shopping and Bing Ads as well as bespoke content on a range of social media sites.

Content Marketing

Content Marketing

The creation and distribution of material either physical or digital that offers your customers something relevant, useful and/or informative often over and above your standard products and services. Successful content marketing can lead to an increase in sales and a customer base that is more engaged.

Social Media Marketing

Social Media Marketing

Clever, well constructed and timely content shared across any relevant social media platforms can enhance customer loyalty, engage a wider audience and encourage new and existing users to visit your website. Authentic communications and targeted ads via these sites will build brand awareness and recognition for you.

Email Marketing

Email Marketing

Genuine and well presented email communications sent to existing and new consumers can be an excellent way to drive traffic to your site and increase sales. Combined with more advanced techniques like ‘Abandoned Cart’ reminders, email marketing is a solid and reliable tool in your marketing plan.

Analytics

Analytics

The backbone of any strategy is the ability to measure and assess the success rate. Using detailed analytics means that every click is accounted for, every sale and customer behaviour can be understood and you have thorough and reliable information to plan your next steps as a brand and a business.

Creating Your Bespoke Marketing Overview

The first stage of developing a digital marketing strategy is to create a detailed marketing overview by looking at current activity and outlining the aims and objectives for your business.

This is a crucial step to formulating a complete understanding of your brand, business, marketing and priorities going forward. We usually undertake a workshop session at your business premises including all relevant members of your team to go through each aspect of your sales and marketing in detail. It’s a time to gather information and share ideas that will benefit you, your team and your business in the future.

Topics for discussion normally include:

  • Your objectives
  • Customer base knowledge
  • Goal deadlines
  • Internal skills and resources available
  • Marketing budgets
  • Key competitors
  • Current activities and results
  • Company values
  • Key events/milestones for your brand
  • How customers benefit from your business

After the workshop session we will create a report based on our information gathering and further research by our marketing and creative team. Detailing what you do and how you do it, we’ll also be able to highlight aspects of your business that are already successful and areas for improvement. We will provide you with a customer knowledge map which will detail how users currently find you, how they communicate with your company and their experiences when they make a purchase.

Understanding Your Marketplace

A clear and comprehensive understanding of the marketplace in which your business operates is the next essential step in planning your marketing strategy.

This report will focus on:

  • Industry status information
  • Emerging trends
  • New innovations
  • Key competitors – strengths and weaknesses
  • Competitor’s social media activity
  • Analysis of your current market share

The feedback you are given will also include a full SWOT analysis to help you understand the strengths, weaknesses, opportunities and threats that your business faces within the digital landscape.

Building Your Audience Awareness

The digital marketing strategy that we prepare for you will feature a detailed breakdown of your current audience, their online habits and behaviours and the platforms they are active on.

Your report will include:

  • An assessment of your current customers
  • Their buying habits and digital behaviours
  • How your audience engages with you
  • The spaces they occupy online and platforms they are active on
  • Other key brands and influencers speaking to your target audience
  • New, untapped customer bases
  • A buyers ‘Persona’ report for each of your customer types
  • Steps to strengthen the client/brand bond

Creating Content That Communicates

Any type of marketing requires content and high quality, relevant output is key to any marketing success. At Priority Pixels we use the established and respected AIDA model to identify the cognitive stages an individual goes through during the buying process.

We use this model to highlight areas where we can create content that engages your target audience in the right way and helps to deliver your business goals. AIDA helps us to hone your goals and roll out a plan that meets your objectives.

Awareness

Awareness

Using a range of marketing tools to create a broader brand awareness within your target audience and deepen customer affiliation with your company.

Interest

Interest

Engaging new and existing customers with products and services presented in an authentic way. Using Value Added content to offer genuine benefits to customers and increasing the ‘shareability’ of your brand.

Desire

Desire

Creating desire for your products and services through a select output of traditional marketing, social media and digital ad content. Working with third parties and influential individuals to enhance the inherent value of your brand and what you offer.

Action

Action

Inspiring action in your customer base having deepened the company/client bond and established genuine desire for your products. Action can be making a purchase, getting in touch, sharing your content or another response outlined in your plan.

Your Unique Value Proposition

Following a thorough research phase the next essential step is to understand your business vision and your brand values. The work we do with you to craft a marketing strategy will help us to define your Vision, Mission and Values.

We do this by:

  • Understanding your position in the market
  • Clarifying what benefits you offer to consumers
  • Deciding how your business will be marketed to new customers
  • Highlighting how we can engage and inspire your users across multiple digital spaces
  • Identifying the key messages for your campaign

Combined, this in depth knowledge will allow us to create your unique Value Proposition. A statement that answers ‘why’ someone should do business with you. It is a message that embodies who you are, what you do and why you will succeed.

Delivering Your Bespoke Strategy

The result of this period of research, planning and idea sharing is the delivery of our proposal for your business growth.

This report will highlight our findings, recommendations and marketing strategy and will include comprehensive coverage of

Customers

Customers

A detailed and informative appraisal of your target audience and relevant demographics and also indicating any untapped potential customer bases.

Segmentation

Segmentation

Information to help you better understand your customers including details on where else they shop, what they buy, when and how they buy it.

Competition

Competition

Helpful and informative details on your key competitors including their current sales, marketing and social media activity and how your business compares.

Marketplace

Marketplace

Offering you a better and more thorough understanding of your marketplace, the current state of your industry and where your company stands within it.

Differentiation

Differentiation

Articulating those key elements that make your company stand out. What makes you different from other competitors? Your Vision, Mission and Values.

Value Proposition

Value Proposition

Information on areas where your company can stand out or specialise, untapped and potential resources and ways you can offer genuine benefits to your customers.

Budget & Resources

Budget & Resources

Essential details on where you need to direct your marketing and sales efforts. How you could refocus your attention and use the resources you have in the best way.

Key Performance Indicators

Key Performance Indicators

Detailing the ways in which you will be able to measure the success and development of your unique marketing and digital strategies.

At Priority Pixels we pride ourselves on the clarity we offer our clients. The report and plan we give you will set out what we intend to deliver, how it will be achieved and how much it will cost. We’ll highlight expected timescales and the techniques we will use to enhance your market presence alongside design examples and case studies so you have all the information you need to move forward.

If we are undertaking a website build for you, we will include a detailed sitemap showing you how your site will look and work and exact pricing for design, implementation, SEO and content.

We believe in building long lasting and positive working relationships with our clients and over the years we have helped hundreds of business to achieve and exceed their design, marketing and business goals.

Get in touch with our team to find out more about how we can help your brand reach more customers, create engaging content and increase sales.

Our Newton Abbot Office

Bridge House, Courtenay Street,
Newton Abbot, Devon, TQ12 2QS

What our clients say

Quote

Priority Pixels helped bring the Lazy Bones Fitness into reality. The team go above and beyond in helping their clients and we would never go anywhere else. I can recommend the team 100%!

Tom Mole

Lazy Bones Fitness, Newton Abbot

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Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.

Jenna Binding

Aspect Windows, Exeter

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I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.

Andy Williams

Gainsborough Healthcare Group, Redditch

What we do

As a results driven creative design and digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.


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NHS
National Trust
V.Group
Epwin Group
Gainsborough Healthcare Group
Nexant
Forest of Dean Stone Firms
Castles Estate Agents
Shine for Women
Lewis College
Force Cancer Charity
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Need more information?

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

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