A digital marketing strategy identifies everything you want to achieve. Including your goals, objectives and any opportunities to enhance your businesses profile and your customers experience. It provides an opportunity to look at where your business currently stands from a marketing perspective.
A detailed and well researched digital marketing strategy is a hugely important and productive tool. Allowing you to correctly position and distribute your content to your target audience across multiple online and offline channels. With the right tools and techniques it will give your business in Torquay the opportunity to grow and reach a wider audience.
By partnering with Priority Pixels you will have the opportunity to work alongside a Google Partner. Our digital marketing strategy service is looked after by a team of professionals. All of whom have vast experience in creating and delivering innovative marketing plans across all traditional and digital platforms. From web design and SEO to PPC and social media, our team can help you craft a comprehensive strategy that delivers the results you want.
Every digital space you occupy and all of your efforts online will link back to your website. From here, customers can find more about your products or services. Contact a member of your team or make a purchase. Your website is essentially your shop front open to the public, all day everyday. A fully branded central digital environment is key to increasing your companies visibility and getting ahead of your competitors in Torquay.
Increasing your brand's awareness can be achieved organically. However, sometimes you might want to take your marketing efforts that one step further and advertise online. Search Engine Marketing (SEM) provides an opportunity to jump to the top of search engine result pages (SERPs) using tools such as Google Ads and Bing Ads. Pay-Per-Click is another form of advertising, used on social media platforms such as Facebook, Twitter and Instagram. Paid advertising puts you directly in front of your audience.
Creating content that is useful and informative is a great way to reach new people and increase brand visibility. This type of content is not part of your main services or products, but additional resources your audience can engage with. Content marketing can be anything from consistent blogging right through to downloadable content, such as ebooks. Successful content marketing can lead to an increase in sales and building a larger community.
Over three billion people use social media everyday, including Facebook, Twitter and Instagram. Your audience will be on at least one of the many social media platforms available. It’s just a matter of finding them. The social media team at Priority Pixels are experts at reaching your audience on social media. However, this is only part one of social media marketing. Once your audience has been discovered engaging with them consistently is what comes next. Clever, well constructed and timely content shared across any relevant social media platforms can enhance customer loyalty.
Email marketing is a cost effective tool to reach new and existing customers in a non-invasive way. And they are extremely likely to see your message. In the UK, 91% of consumers check their email daily. However, genuine and well presented emails is key to turning leads into buyers. Here at Priority Pixels we use the latest technologies to send personalised emails to your mail list using the right words and imagery. Combined with more advanced techniques like ‘Abandoned Cart’ reminders, email marketing is an essential part of any digital marketing strategy.
The backbone of any strategy is the ability to measure and assess the success rate. Our Digital Marketing Strategy Torquay service uses the best software available to make this possible. However, tracking analytics alone isn’t enough. Understanding customer behaviours and making adjustments where necessary is what's important when planning your next steps as a brand and a business. The marketing team at Priority Pixels will track every click, every sale and every customer behaviour to continually assess what's working well and what can be improved. We are committed to helping you get ahead of your competitors and winning business.
Our Digital Marketing Strategy Torquay service always begins by creating a detailed marketing overview. We will look at your current activity and summarise the aims and objectives that you want to achieve.
At this early stage we like to meet with you and your team at your business premises where we undertake a workshop session. This is where we will gain a detailed understanding of your brand and business. We will also discuss your current sales and marketing in detail. We welcome ideas and discussion from yourself and your team to help us create a plan that will best benefit your business going forward.
Topics for discussion normally include:
Once we have completed the workshop session we will create a report based on our findings. Our marketing and creative team will then undertake further research on the back of the information we have gathered. Detailing what you do and how you do it, we’ll also be able to highlight aspects of your business that are already successful and areas for improvement. Finally, we will provide you with a customer knowledge map which outlines your customers behaviours in the present time. How users currently find you, how they communicate with your company and their experiences when they make a purchase.
A clear and comprehensive understanding of the marketplace in which your business operates is the next essential step in planning your marketing strategy.
This report will focus on:
The feedback you are given will also include a full SWOT analysis to help you understand the strengths, weaknesses, opportunities and threats that your business faces within the digital landscape.
The digital marketing strategy that we prepare for you will feature a detailed breakdown of your current audience, their online habits and behaviours and the platforms they are active on.
Your report will include:
Any marketing strategy needs content to go with it. However, only content that is of high quality and revelanacey will result in a successful campaign. All of the content we create as part of our digital marketing strategy Torquay service aims to raise awareness, spark interest, establish desire and encourage action. These four objectives make up the established and respected AIDA model. Which we use to identify the necessary elements an individual goes through during the buying process.
We use this model to highlight areas where we can create content that engages your target audience in the right way and helps to deliver your business goals. AIDA helps us to hone your goals and roll out a plan that meets your objectives.
Our first objective is creating content that grabs the interest of prospective customers. We use a range of marketing tools and media types across multiple channels to increase brand awareness and services that you offer.
Once we have raised awareness of your brand to a prospective customer, sparking an interest is our next objective. At this stage we aim to provide more information on your business and the services you offer. This is why it's key for the content to be of value to your audience.
A prospective customer has now developed an interest towards your brand and services. It’s now our task to persuade them as to why they should use your business over another. We will Create a desire for your products and services through a select output of traditional marketing, social media and digital ad content.
Inspiring action in your customer base having deepened the company/client bond and established genuine desire for your products. Action can be making a purchase, getting in touch, sharing your content or another response outlined in your plan.
Following a thorough research phase the next essential step is to understand your business vision and your brand values. The work we do with you to craft a marketing strategy will help us to define your Vision, Mission and Values.
We do this by:
Combined, this in depth knowledge will allow us to create your unique Value Proposition. A statement that answers ‘why’ someone should do business with you. It is a message that embodies who you are, what you do and why you will succeed.
We will undertake a detailed and informative assessment of your target audience. Whether they are based in Torquay alone or nationwide we will indicate any untapped potential customer bases.
Understanding your customers is key to winning new business. We can identify specific details to help you achieve this. Including where else they shop, what they buy, when and how they buy it.
Our team will research your key competitors in Torquay and discover their current sales, marketing and social media activity. This will allow us to compare how your business is performing and find areas of improvement and ones that are untapped.
Even if your target audience is only based in Torquay, it's important to understand your industry as a whole. This allows us to see where your business currently stands and gain a better and more thorough understanding of your marketplace.
In an overcrowded marketplace standing out can be difficult but also critical to your success. We will help you look at key elements of your business that helps you stand out. What makes you different from other competitors? Your Vision, Mission and Values.
Standing out from your competitors is one thing. But going the extra mile for them is where you can really differentiate yourself. We will help you discover ways you can offer value to your customers where your competitors are falling short.
With so many advertising platforms and social media channels variable, marketing your business can be overwhelming. We will provide you with Essential details on where you need to direct your marketing and sales efforts.
No business is the same. That’s why we will detail the ways in which you will be able to measure the success and development of your unique marketing and digital strategies.
At Priority Pixels we pride ourselves on the clarity we offer our clients. The report and plan we give you will set out what we intend to deliver, how it will be achieved and how much it will cost. We’ll highlight expected timescales and the techniques we will use to enhance your market presence alongside design examples and case studies so you have all the information you need to move forward.
If we are undertaking a website build for you, we will include a detailed sitemap showing you how your site will look and work and exact pricing for design, implementation, SEO and content.
We believe in building long lasting and positive working relationships with our clients and over the years we have helped hundreds of business to achieve and exceed their design, marketing and business goals.
Get in touch with our team to find out more about how we can help your brand reach more customers, create engaging content and increase sales.
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We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.