Why you need a Digital Marketing Strategy?
Research, Evaluation and Planning
We begin all of our marketing strategies by getting to know your business and what your aims and objectives are. We would like to gain a complete understanding of your brand, business and industry. From there we can create a marketing plan that best suits your needs and goals. We will then undertake thorough research to determine which areas will best help you achieve your business goals. This includes a detailed competitor analysis to identify your key competitors in Somerset or across the nation if necessary.
Deliverables
Here at Priority Pixels, we believe providing full transparency of any project we undertake is crucial to its success. That’s why our Digital Marketing Strategy Somerset service will offer a clear structure of the project as a whole. This includes costs, timeframes and everything that will be implemented. Full transparency at this early stage provides you with a full understanding of exactly what we are going to do and why we are going to do it. It also provides us with the opportunity to understand your expectations from the project.
Implementation
We won’t begin putting the strategy into action until it has been signed off by you. We want you to be completely happy with what we believe is necessary to market your business effectively. It also provides us with the opportunity to discuss any final details you are still unclear on. Once the marketing plan has been signed by you and your final budget for the project has been approved, we will begin to implement the strategy. Marketing online rarely produces the desired results instantly. They develop over time. As part of our service we provide detailed monthly reports to keep you informed every step of the way.
Measurement and Reporting
As part of our commitment to you we continually discuss the results of the strategy with you and suggest changes that could be made. Although we make every effort to get the digital marketing strategy right the first time, sometimes tweaks need to be made. That’s why we continually monitor the whole campaign. We will also look at emerging trends and changes in both your industry and ours, which could affect the success of strategy. Every month we will provide you with a detailed report, broken down into each part of your digital strategy.
Integrated Digital Marketing Agency
We are an integrated digital marketing agency, meaning we can not only create you a killer digital marketing strategy but we also have a team of experts ready to implement the work. Whether it’s web design, SEO, PPC, graphic design or copywriting we have the expertise to make your strategy a success.
What is a Digital Marketing Strategy?
A digital marketing strategy identifies everything you want to achieve. Including your goals, objectives and any opportunities to enhance your businesses profile and your customers experience. It provides an opportunity to look at where your business currently stands from a marketing perspective.
A detailed and well researched digital marketing strategy is a hugely important and productive tool. Allowing you to correctly position and distribute your content to your target audience across multiple online and offline channels. With the right tools and techniques it will give your business in Somerset the opportunity to grow and reach a wider audience.
By partnering with Priority Pixels you will have the opportunity to work alongside a Google Partner. Our digital marketing strategy service is looked after by a team of professionals. All of whom have vast experience in creating and delivering innovative marketing plans across all traditional and digital platforms. From web design and SEO to PPC and social media, our team can help you craft a comprehensive strategy that delivers the results you want.
The Six Building Blocks
Website
Every digital space you occupy and all of your efforts online will link back to your website. From here, customers can find more about your products or services. Contact a member of your team or make a purchase. Your website is essentially your shop front open to the public, all day everyday. A fully branded central digital environment is key to increasing your companies visibility and getting ahead of your competitors in Somerset.
Search Marketing
Increasing your brand's awareness can be achieved organically. However, sometimes you might want to take your marketing efforts that one step further and advertise online. Search Engine Marketing (SEM) provides an opportunity to jump to the top of search engine result pages (SERPs) using tools such as Google Ads and Bing Ads. Pay-Per-Click is another form of advertising, used on social media platforms such as Facebook, Twitter and Instagram. Paid advertising puts you directly in front of your audience.
Content Marketing
Creating content that is useful and informative is a great way to reach new people and increase brand visibility. This type of content is not part of your main services or products, but additional resources your audience can engage with. Content marketing can be anything from consistent blogging right through to downloadable content, such as ebooks. Successful content marketing can lead to an increase in sales and building a larger community.
Social Media Marketing
Over three billion people use social media everyday, including Facebook, Twitter and Instagram. Your audience will be on at least one of the many social media platforms available. It’s just a matter of finding them. The social media team at Priority Pixels are experts at reaching your audience on social media. However, this is only part one of social media marketing. Once your audience has been discovered engaging with them consistently is what comes next. Clever, well constructed and timely content shared across any relevant social media platforms can enhance customer loyalty.
Email Marketing
Email marketing is a cost effective tool to reach new and existing customers in a non-invasive way. And they are extremely likely to see your message. In the UK, 91% of consumers check their email daily. However, genuine and well presented emails is key to turning leads into buyers. Here at Priority Pixels, we use the latest technologies to send personalised emails to your mail list using the right words and imagery. Combined with more advanced techniques like ‘Abandoned Cart’ reminders, email marketing is an essential part of any digital marketing strategy.
Analytics
The backbone of any strategy is the ability to measure and assess the success rate. Our Digital Marketing Strategy Somerset service uses the best software available to make this possible. However, tracking analytics alone isn’t enough. Understanding customer behaviours and making adjustments where necessary is what's important when planning your next steps as a brand and a business. The marketing team at Priority Pixels will track every click, every sale and every customer behaviour to continually assess what's working well and what can be improved. We are committed to helping you get ahead of your competitors and winning business.
Creating Your Bespoke Marketing Overview
Our Digital Marketing Strategy Somerset service always begins by creating a detailed marketing overview. We will look at your current activity and summarise the aims and objectives that you want to achieve.
At this early stage we like to meet with you and your team at your business premises where we undertake a workshop session. This is where we will gain a detailed understanding of your brand and business. We will also discuss your current sales and marketing in detail. We welcome ideas and discussion from yourself and your team to help us create a plan that will best benefit your business going forward.
Topics for discussion normally include:
- Your objectives
- Customer base knowledge
- Goal deadlines
- Internal skills and resources available
- Marketing budgets
- Key competitors
- Current activities and results
- Company values
- Key events/milestones for your brand
- How customers benefit from your business
Once we have completed the workshop session we will create a report based on our findings. Our marketing and creative team will then undertake further research on the back of the information we have gathered. Detailing what you do and how you do it, we’ll also be able to highlight aspects of your business that are already successful and areas for improvement. Finally, we will provide you with a customer knowledge map which outlines your customers behaviours in the present time. How users currently find you, how they communicate with your company and their experiences when they make a purchase.
Understanding Your Marketplace
A clear and comprehensive understanding of the marketplace in which your business operates is the next essential step in planning your marketing strategy.
This report will focus on:
- Industry status information
- Emerging trends
- New innovations
- Key competitors – strengths and weaknesses
- Competitor’s social media activity
- Analysis of your current market share
The feedback you are given will also include a full SWOT analysis to help you understand the strengths, weaknesses, opportunities and threats that your business faces within the digital landscape.
Building Your Audience Awareness
The digital marketing strategy that we prepare for you will feature a detailed breakdown of your current audience, their online habits and behaviours and the platforms they are active on.
Your report will include:
- An assessment of your current customers
- Their buying habits and digital behaviours
- How your audience engages with you
- The spaces they occupy online and platforms they are active on
- Other key brands and influencers speaking to your target audience
- New, untapped customer bases
- A buyers ‘Persona’ report for each of your customer types
- Steps to strengthen the client/brand bond
Creating Content That Communicates
Any marketing strategy needs content to go with it. However, only content that is of high quality and relevancy will result in a successful campaign. All of the content we create as part of our digital marketing strategy Somerset service aims to raise awareness, spark interest, establish desire and encourage action. These four objectives make up the established and respected AIDA model. Which we use to identify the necessary elements an individual goes through during the buying process.
We use this model to highlight areas where we can create content that engages your target audience in the right way and helps to deliver your business goals. AIDA helps us to hone your goals and roll out a plan that meets your objectives.
Awareness
Our first objective is creating content that grabs the interest of prospective customers. We use a range of marketing tools and media types across multiple channels to increase brand awareness and services that you offer.
Interest
Once we have raised awareness of your brand to a prospective customer, sparking an interest our next objective. At this stage we aim to provide more information on your business and the services you offer. This is why its key for the content to be of value to your audience.
Desire
A prospective customer has now developed an interest towards your brand and services. It’s now our task to persuade them as to why they should use your business over another. We will Create a desire for your products and services through a select output of traditional marketing, social media and digital ad content.
Action
Inspiring action in your customer base having deepened the company/client bond and established genuine desire for your products. Action can be making a purchase, getting in touch, sharing your content or another response outlined in your plan.
Your Unique Value Proposition
Following a thorough research phase the next essential step is to understand your business vision and your brand values. The work we do with you to craft a marketing strategy will help us to define your Vision, Mission and Values.
We do this by:
- Understanding your position in the market
- Clarifying what benefits you offer to consumers
- Deciding how your business will be marketed to new customers
- Highlighting how we can engage and inspire your users across multiple digital spaces
- Identifying the key messages for your campaign
Combined, this in depth knowledge will allow us to create your unique Value Proposition. A statement that answers ‘why’ someone should do business with you. It is a message that embodies who you are, what you do and why you will succeed.
Delivering Your Bespoke Strategy
The result of this period of research, planning and idea sharing is the delivery of our proposal for your business growth.
This report will highlight our findings, recommendations and marketing strategy and will include comprehensive coverage of
Customers
We will undertake a detailed and informative assessment of your target audience. Whether they are based in Somerset alone or nation wide we will indicate any untapped potential customer bases.
Segmentation
Understanding your customers is key to winning new business. We can identify specific details to help you achieve this. Including where else they shop, what they buy, when and how they buy it.
Competition
Our team will research your key competitors in Somerset and discover their current sales, marketing and social media activity. This will allow us to compare how your business is performing and find areas of improvement and ones that are untapped.
Marketplace
Even if your target audience is only based in Somerset, it's important to understand your industry as a whole. This allows us to see where your business currently stands and gain a better and more thorough understanding of your marketplace.
Differentiation
In an overcrowded marketplace standing out can be difficult but also critical to your success. We will help you look at key elements of your business that helps you stand out. What makes you different from other competitors? Your Vision, Mission and Values.
Value Proposition
Standing out from your competitors is one thing. But going the extra mile for them is where you can really differentiate yourself. We will help you discover ways you can offer value to your customers where your competitors are falling short.
Budget & Resources
With so many advertising platforms and social media channels variable, marketing your business can be overwhelming. We will provide you with essential details on where you need to direct your marketing and sales efforts.
Key Performance Indicators
No business is the same. That’s why we will detail the ways in which you will be able to measure the success and development of your unique marketing and digital strategies.
