Integrated Marketing Strategies that Deliver Results

Without a comprehensive digital marketing strategy in place, your online marketing efforts are likely to fail. Or not be as successful as you would like. Our Digital Marketing Strategy Paignton service provides businesses with detailed marketing plans that return exceptional rewards. Offering a diverse skill-set encompassing all aspects of brand communication across traditional and new media.


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Research, Evaluation and Planning Deliverables  Implementation Measurement and Reporting Integrated Digital Marketing Agency
Case Studies

Full digital strategy and implementation for innovative dental practice

Revitalise Dental Centre is an innovative, five star treatment centre offering a new blueprint for dental care. Based in St Agnes, Cornwall, the state of the art centre housed in a bespoke eco building attracts customers from across the UK and Europe because of its exceptional reputation and outstanding results.

Revitalise asked us to re-imagine their website, keeping the same tone and welcoming feel but revising and updating all the content. They also needed us to create and deliver a broader plan for their brand than just a beautiful new site.

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Supporting the NHS Health Connections directory websites

Health Connections Mendip is a health and wellbeing service at Frome Medical Practice, introduced in 2014. Through their Health Connections Mendip website, the practice has put together a detailed service directory, listing community care providers and volunteers from local health centres, charities and other groups in the area to help support anyone with health or mobility issues.

To support other NHS trusts and outside organisations with the launch of their own Health Connections directory website, we work closely with them looking after the design, build and launch of their website.

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Group website redesign, copy, photography and video for leading global provider of marine support services

Since their formation in 1984, V.Group has provided a full range of ship management and maritime services to the commercial shipping, cruise, energy, and defence industries. More than 30 years later, their network has expanded and their offerings increased, allowing them to become the leading independent group provider of global maritime services.

Read more View Website

Full digital strategy and implementation for innovative dental practice Supporting the NHS Health Connections directory websites Group website redesign, copy, photography and video for leading global provider of marine support services

What is a Digital Marketing Strategy?

A digital marketing strategy identifies everything you want to achieve. Including your goals, objectives and any opportunities to enhance your businesses profile and your customers experience. It provides an opportunity to look at where your business currently stands from a marketing perspective.

A detailed and well researched digital marketing strategy is a hugely important and productive tool. Allowing you to correctly position and distribute your content to your target audience across multiple online and offline channels. With the right tools and techniques it will give your business in Paignton the opportunity to grow and reach a wider audience.

By partnering with Priority Pixels you will have the opportunity to work alongside a Google Partner. Our digital marketing strategy service is looked after by a team of professionals. All of whom have vast experience in creating and delivering innovative marketing plans across all traditional and digital platforms. From web design and SEO to PPC and social media, our team can help you craft a comprehensive strategy that delivers the results you want.

The Six Building Blocks

Website

Website

Every digital space you occupy and all of your efforts online will link back to your website. From here, customers can find more about your products or services. Contact a member of your team or make a purchase. Your website is essentially your shop front open to the public, all day everyday. A fully branded central digital environment is key to increasing your companies visibility and getting ahead of your competitors in Paignton.

 Search Marketing

Search Marketing

Increasing your brand's awareness can be achieved organically. However, sometimes you might want to take your marketing efforts that one step further and advertise online. Search Engine Marketing (SEM) provides an opportunity to jump to the top of search engine result pages (SERPs) using tools such as Google Ads and Bing Ads. Pay-Per-Click is another form of advertising, used on social media platforms such as Facebook, Twitter and Instagram. Paid advertising puts you directly in front of your audience.

Content Marketing

Content Marketing

Creating content that is useful and informative is a great way to reach new people and increase brand visibility. This type of content is not part of your main services or products, but additional resources your audience can engage with. Content marketing can be anything from consistent blogging right through to downloadable content, such as ebooks. Successful content marketing can lead to an increase in sales and building a larger community.

Social Media Marketing

Social Media Marketing

Over three billion people use social media everyday, including Facebook, Twitter and Instagram. Your audience will be on at least one of the many social media platforms available. It’s just a matter of finding them. The social media team at Priority Pixels are experts at reaching your audience on social media. However, this is only part one of social media marketing. Once your audience has been discovered engaging with them consistently is what comes next. Clever, well constructed and timely content shared across any relevant social media platforms can enhance customer loyalty.

Email Marketing

Email Marketing

Email marketing is a cost effective tool to reach new and existing customers in a non-invasive way. And they are extremely likely to see your message. In the UK, 91% of consumers check their email daily. However, genuine and well presented emails is key to turning leads into buyers. Here at Priority Pixels we use the latest technologies to send personalised emails to your mail list using the right words and imagery. Combined with more advanced techniques like ‘Abandoned Cart’ reminders, email marketing is an essential part of any digital marketing strategy.

Analytics

Analytics

The backbone of any strategy is the ability to measure and assess the success rate. Our Digital Marketing Strategy Paignton service uses the best software available to make this possible. However, tracking analytics alone isn’t enough. Understanding customer behaviours and making adjustments where necessary is what's important when planning your next steps as a brand and a business. The marketing team at Priority Pixels will track every click, every sale and every customer behaviour to continually assess what's working well and what can be improved. We are committed to helping you get ahead of your competitors and winning business.

Creating Your Bespoke Marketing Overview

Our Digital Marketing Strategy Paignton service always begins by creating a detailed marketing overview. We will look at your current activity and summarise the aims and objectives that you want to achieve.

At this early stage we like to meet with you and your team at your business premises where we undertake a workshop session. This is where we will gain a detailed understanding of your brand and business. We will also discuss your current sales and marketing in detail. We welcome ideas and discussion from yourself and your team to help us create a plan that will best benefit your business going forward.

Topics for discussion normally include:

  • Your objectives
  • Customer base knowledge
  • Goal deadlines
  • Internal skills and resources available
  • Marketing budgets
  • Key competitors
  • Current activities and results
  • Company values
  • Key events/milestones for your brand
  • How customers benefit from your business

Once we have completed the workshop session we will create a report based on our findings. Our marketing and creative team will then undertake further research on the back of the information we have gathered. Detailing what you do and how you do it, we’ll also be able to highlight aspects of your business that are already successful and areas for improvement. Finally, we will provide you with a customer knowledge map which outlines your customers behaviours in the present time. How users currently find you, how they communicate with your company and their experiences when they make a purchase.

Understanding Your Marketplace

A clear and comprehensive understanding of the marketplace in which your business operates is the next essential step in planning your marketing strategy.

This report will focus on:

  • Industry status information
  • Emerging trends
  • New innovations
  • Key competitors – strengths and weaknesses
  • Competitor’s social media activity
  • Analysis of your current market share

The feedback you are given will also include a full SWOT analysis to help you understand the strengths, weaknesses, opportunities and threats that your business faces within the digital landscape.

Building Your Audience Awareness

The digital marketing strategy that we prepare for you will feature a detailed breakdown of your current audience, their online habits and behaviours and the platforms they are active on.

Your report will include:

  • An assessment of your current customers
  • Their buying habits and digital behaviours
  • How your audience engages with you
  • The spaces they occupy online and platforms they are active on
  • Other key brands and influencers speaking to your target audience
  • New, untapped customer bases
  • A buyers ‘Persona’ report for each of your customer types
  • Steps to strengthen the client/brand bond

Creating Content That Communicates

Any marketing strategy needs content to go with it. However, only content that is of high quality and revelanacey will result in a successful campaign. All of the content we create as part of our digital marketing strategy Paignton service aims to raise awareness, spark interest, establish desire and encourage action. These four objectives make up the established and respected AIDA model. Which we use to identify the necessary elements an individual goes through during the buying process.

We use this model to highlight areas where we can create content that engages your target audience in the right way and helps to deliver your business goals. AIDA helps us to hone your goals and roll out a plan that meets your objectives.

Awareness

Awareness

Our first objective is creating content that grabs the interest of prospective customers. We use a range of marketing tools and media types across multiple channels to increase brand awareness and services that you offer.

Interest

Interest

Once we have raised awareness of your brand to a prospective customer, sparking an interest is our next objective. At this stage we aim to provide more information on your business and the services you offer. This is why it's key for the content to be of value to your audience.

Desire

Desire

A prospective customer has now developed an interest towards your brand and services. It’s now our task to persuade them as to why they should use your business over another. We will Create a desire for your products and services through a select output of traditional marketing, social media and digital ad content.

Action

Action

Inspiring action in your customer base having deepened the company/client bond and established genuine desire for your products. Action can be making a purchase, getting in touch, sharing your content or another response outlined in your plan.

Your Unique Value Proposition

Following a thorough research phase the next essential step is to understand your business vision and your brand values. The work we do with you to craft a marketing strategy will help us to define your Vision, Mission and Values.

We do this by:

  • Understanding your position in the market
  • Clarifying what benefits you offer to consumers
  • Deciding how your business will be marketed to new customers
  • Highlighting how we can engage and inspire your users across multiple digital spaces
  • Identifying the key messages for your campaign

Combined, this in depth knowledge will allow us to create your unique Value Proposition. A statement that answers ‘why’ someone should do business with you. It is a message that embodies who you are, what you do and why you will succeed.

Delivering Your Bespoke Strategy

The result of this period of research, planning and idea sharing is the delivery of our proposal for your business growth.

This report will highlight our findings, recommendations and marketing strategy and will include comprehensive coverage of

Customers

Customers

We will undertake a detailed and informative assessment of your target audience. Whether they are based in Paignton alone or nationwide we will indicate any untapped potential customer bases.

Segmentation

Segmentation

Understanding your customers is key to winning new business. We can identify specific details to help you achieve this. Including where else they shop, what they buy, when and how they buy it.

Competition

Competition

Our team will research your key competitors in Paignton and discover their current sales, marketing and social media activity. This will allow us to compare how your business is performing and find areas of improvement and ones that are untapped.

Marketplace

Marketplace

Even if your target audience is only based in Paignton, it's important to understand your industry as a whole. This allows us to see where your business currently stands and gain a better and more thorough understanding of your marketplace.

Differentiation

Differentiation

In an overcrowded marketplace standing out can be difficult but also critical to your success. We will help you look at key elements of your business that helps you stand out. What makes you different from other competitors? Your Vision, Mission and Values.

Value Proposition

Value Proposition

Standing out from your competitors is one thing. But going the extra mile for them is where you can really differentiate yourself. We will help you discover ways you can offer value to your customers where your competitors are falling short.

Budget & Resources

Budget & Resources

With so many advertising platforms and social media channels variable, marketing your business can be overwhelming. We will provide you with Essential details on where you need to direct your marketing and sales efforts.

Key Performance Indicators

Key Performance Indicators

No business is the same. That’s why we will detail the ways in which you will be able to measure the success and development of your unique marketing and digital strategies.

At Priority Pixels we pride ourselves on the clarity we offer our clients. The report and plan we give you a start of our digital marketing strategy Paignton service will set out what we intend to deliver, how it will be achieved and how much it will cost. We’ll highlight expected timescales and the techniques we will use to enhance your market presence alongside design examples and case studies so you have all the information you need to move forward.

If we are undertaking a website build for you, we will include a detailed sitemap showing you how your site will look and work and exact pricing for design, implementation, SEO and content.

We believe in building long lasting and positive working relationships with our clients and over the years we have helped hundreds of business to achieve and exceed their design, marketing and business goals.

Get in touch with our team to find out more about how we can help your brand reach more customers, create engaging content and increase sales.

We are located near Paignton

Bridge House, Courtenay Street,
Newton Abbot, Devon, TQ12 2QS

What our clients say

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Priority Pixels helped bring the Lazy Bones Fitness into reality. The team go above and beyond in helping their clients and we would never go anywhere else. I can recommend the team 100%!

Tom Mole

Lazy Bones Fitness, Newton Abbot

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Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.

Jenna Binding

Aspect Windows, Exeter

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I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.

Andy Williams

Gainsborough Healthcare Group, Redditch

What we do

As a results driven creative design and digital marketing agency, we like to be the partner that sits alongside your business. Whether we are assisting you with a new website, improving your search engine ranking, creating engaging content or managing a paid advertising channel, we will work with you to drive your business forward online.

Our team will work closely with your brand to build innovative digital experiences for your target audience. It is our mission to create digital campaigns that are not only creative and market leading, but most importantly, deliver commercial success.


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NHS
National Trust
V.Group
Epwin Group
Gainsborough Healthcare Group
Nexant
Forest of Dean Stone Firms
Castles Estate Agents
Shine for Women
Lewis College
Force Cancer Charity
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Need more information?

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

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