Why you need a Digital Marketing Strategy?

Research, Evaluation and Planning

We begin all of our marketing strategies by getting to know your business and what your aims and objectives are. We would like to gain a complete understanding of your brand, business and industry. From there we can create a marketing plan that best suits your needs and goals. We will then undertake thorough research to determine which areas will best help you achieve your business goals. This includes a detailed competitor analysis to identify your key competitors in Cornwall or across the nation if necessary.


Here at Priority Pixels, we believe providing full transparency of any project we undertake is crucial to its success. That’s why our Digital Marketing Strategy Cornwall service will offer a clear structure of the project as a whole. This includes costs, timeframes and everything that will be implemented. Full transparency at this early stage provides you with a full understanding of exactly what we are going to do and why we are going to do it. It also provides us with the opportunity to understand your expectations from the project.


We won’t begin putting the strategy into action until it has been signed off by you. We want you to be completely happy with what we believe is necessary to market your business effectively. It also provides us with the opportunity to discuss any final details you are still unclear on. Once the marketing plan has been signed by you and your final budget for the project has been approved, we will begin to implement the strategy. Marketing online rarely produces the desired results instantly. They develop over time. As part of our service we provide detailed monthly reports to keep you informed every step of the way.

Measurement and Reporting

As part of our commitment to you we continually discuss the results of the strategy with you and suggest changes that could be made. Although we make every effort to get the digital marketing strategy right the first time, sometimes tweaks need to be made. That’s why we continually monitor the whole campaign. We will also look at emerging trends and changes in both your industry and ours, which could affect the success of strategy. Every month we will provide you with a detailed report, broken down into each part of your digital strategy.

Integrated Digital Marketing Agency

We are an integrated digital marketing agency, meaning we can not only create you a killer digital marketing strategy but we also have a team of experts ready to implement the work. Whether it’s web design, SEO, PPC, graphic design or copywriting we have the expertise to make your strategy a success.

What is a Digital Marketing Strategy?

A digital marketing strategy identifies everything you want to achieve. Including your goals, objectives and any opportunities to enhance your businesses profile and your customers experience. It provides an opportunity to look at where your business currently stands from a marketing perspective.

A detailed and well researched digital marketing strategy is a hugely important and productive tool. Allowing you to correctly position and distribute your content to your target audience across multiple online and offline channels. With the right tools and techniques it will give your business in Cornwall the opportunity to grow and reach a wider audience.

By partnering with Priority Pixels you will have the opportunity to work alongside a Google Partner. Our digital marketing strategy service is looked after by a team of professionals. All of whom have vast experience in creating and delivering innovative marketing plans across all traditional and digital platforms. From web design and SEO to PPC and social media, our team can help you craft a comprehensive strategy that delivers the results you want.

The Six Building Blocks



Every digital space you occupy and all of your efforts online will link back to your website. From here, customers can find more about your products or services. Contact a member of your team or make a purchase. Your website is essentially your shop front open to the public, all day everyday. A fully branded central digital environment is key to increasing your companies visibility and getting ahead of your competitors in Cornwall.

 Search Marketing

Search Marketing

Increasing your brand's awareness can be achieved organically. However, sometimes you might want to take your marketing efforts that one step further and advertise online. Search Engine Marketing (SEM) provides an opportunity to jump to the top of search engine result pages (SERPs) using tools such as Google Ads and Bing Ads. Pay-Per-Click is another form of advertising, used on social media platforms such as Facebook, Twitter and Instagram. Paid advertising puts you directly in front of your audience.

Content Marketing

Content Marketing

Creating content that is useful and informative is a great way to reach new people and increase brand visibility. This type of content is not part of your main services or products, but additional resources your audience can engage with. Content marketing can be anything from consistent blogging right through to downloadable content, such as ebooks. Successful content marketing can lead to an increase in sales and building a larger community.

Social Media Marketing

Social Media Marketing

Over three billion people use social media everyday, including Facebook, Twitter and Instagram. Your audience will be on at least one of the many social media platforms available. It’s just a matter of finding them. The social media team at Priority Pixels are experts at reaching your audience on social media. However, this is only part one of social media marketing. Once your audience has been discovered engaging with them consistently is what comes next. Clever, well constructed and timely content shared across any relevant social media platforms can enhance customer loyalty.

Email Marketing

Email Marketing

Email marketing is a cost effective tool to reach new and existing customers in a non-invasive way. And they are extremely likely to see your message. In the UK, 91% of consumers check their email daily. However, genuine and well presented emails is key to turning leads into buyers. Here at Priority Pixels, we use the latest technologies to send personalised emails to your mail list using the right words and imagery. Combined with more advanced techniques like ‘Abandoned Cart’ reminders, email marketing is an essential part of any digital marketing strategy.



The backbone of any strategy is the ability to measure and assess the success rate. Our Digital Marketing Strategy Cornwall service uses the best software available to make this possible. However, tracking analytics alone isn’t enough. Understanding customer behaviours and making adjustments where necessary is what's important when planning your next steps as a brand and a business. The marketing team at Priority Pixels will track every click, every sale and every customer behaviour to continually assess what's working well and what can be improved. We are committed to helping you get ahead of your competitors and winning business.

Creating Your Bespoke Marketing Overview

Our Digital Marketing Strategy Cornwall service always begins by creating a detailed marketing overview. We will look at your current activity and summarise the aims and objectives that you want to achieve.

At this early stage we like to meet with you and your team at your business premises where we undertake a workshop session. This is where we will gain a detailed understanding of your brand and business. We will also discuss your current sales and marketing in detail. We welcome ideas and discussion from yourself and your team to help us create a plan that will best benefit your business going forward.

Topics for discussion normally include:

  • Your objectives
  • Customer base knowledge
  • Goal deadlines
  • Internal skills and resources available
  • Marketing budgets
  • Key competitors
  • Current activities and results
  • Company values
  • Key events/milestones for your brand
  • How customers benefit from your business

Once we have completed the workshop session we will create a report based on our findings. Our marketing and creative team will then undertake further research on the back of the information we have gathered. Detailing what you do and how you do it, we’ll also be able to highlight aspects of your business that are already successful and areas for improvement. Finally, we will provide you with a customer knowledge map which outlines your customers behaviours in the present time. How users currently find you, how they communicate with your company and their experiences when they make a purchase.

Understanding Your Marketplace

A clear and comprehensive understanding of the marketplace in which your business operates is the next essential step in planning your marketing strategy.

This report will focus on:

  • Industry status information
  • Emerging trends
  • New innovations
  • Key competitors – strengths and weaknesses
  • Competitor’s social media activity
  • Analysis of your current market share

The feedback you are given will also include a full SWOT analysis to help you understand the strengths, weaknesses, opportunities and threats that your business faces within the digital landscape.

Building Your Audience Awareness

The digital marketing strategy that we prepare for you will feature a detailed breakdown of your current audience, their online habits and behaviours and the platforms they are active on.

Your report will include:

  • An assessment of your current customers
  • Their buying habits and digital behaviours
  • How your audience engages with you
  • The spaces they occupy online and platforms they are active on
  • Other key brands and influencers speaking to your target audience
  • New, untapped customer bases
  • A buyers ‘Persona’ report for each of your customer types
  • Steps to strengthen the client/brand bond

Creating Content That Communicates

Any marketing strategy needs content to go with it. However, only content that is of high quality and relevancy will result in a successful campaign. All of the content we create as part of our digital marketing strategy Cornwall service aims to raise awareness, spark interest, establish desire and encourage action. These four objectives make up the established and respected AIDA model. Which we use to identify the necessary elements an individual goes through during the buying process.

We use this model to highlight areas where we can create content that engages your target audience in the right way and helps to deliver your business goals. AIDA helps us to hone your goals and roll out a plan that meets your objectives.



Our first objective is creating content that grabs the interest of prospective customers. We use a range of marketing tools and media types across multiple channels to increase brand awareness and services that you offer.



Once we have raised awareness of your brand to a prospective customer, sparking an interest our next objective. At this stage we aim to provide more information on your business and the services you offer. This is why its key for the content to be of value to your audience.



A prospective customer has now developed an interest towards your brand and services. It’s now our task to persuade them as to why they should use your business over another. We will Create a desire for your products and services through a select output of traditional marketing, social media and digital ad content.



Inspiring action in your customer base having deepened the company/client bond and established genuine desire for your products. Action can be making a purchase, getting in touch, sharing your content or another response outlined in your plan.

Your Unique Value Proposition

Following a thorough research phase the next essential step is to understand your business vision and your brand values. The work we do with you to craft a marketing strategy will help us to define your Vision, Mission and Values.

We do this by:

  • Understanding your position in the market
  • Clarifying what benefits you offer to consumers
  • Deciding how your business will be marketed to new customers
  • Highlighting how we can engage and inspire your users across multiple digital spaces
  • Identifying the key messages for your campaign

Combined, this in depth knowledge will allow us to create your unique Value Proposition. A statement that answers ‘why’ someone should do business with you. It is a message that embodies who you are, what you do and why you will succeed.

Delivering Your Bespoke Strategy

The result of this period of research, planning and idea sharing is the delivery of our proposal for your business growth.

This report will highlight our findings, recommendations and marketing strategy and will include comprehensive coverage of



We will undertake a detailed and informative assessment of your target audience. Whether they are based in Cornwall alone or nation wide we will indicate any untapped potential customer bases.



Understanding your customers is key to winning new business. We can identify specific details to help you achieve this. Including where else they shop, what they buy, when and how they buy it.



Our team will research your key competitors in Cornwall and discover their current sales, marketing and social media activity. This will allow us to compare how your business is performing and find areas of improvement and ones that are untapped.



Even if your target audience is only based in Cornwall, it's important to understand your industry as a whole. This allows us to see where your business currently stands and gain a better and more thorough understanding of your marketplace.



In an overcrowded marketplace standing out can be difficult but also critical to your success. We will help you look at key elements of your business that helps you stand out. What makes you different from other competitors? Your Vision, Mission and Values.

Value Proposition

Value Proposition

Standing out from your competitors is one thing. But going the extra mile for them is where you can really differentiate yourself. We will help you discover ways you can offer value to your customers where your competitors are falling short.

Budget & Resources

Budget & Resources

With so many advertising platforms and social media channels variable, marketing your business can be overwhelming. We will provide you with essential details on where you need to direct your marketing and sales efforts.

Key Performance Indicators

Key Performance Indicators

No business is the same. That’s why we will detail the ways in which you will be able to measure the success and development of your unique marketing and digital strategies.


What is digital marketing?

Also known as online marketing, digital marketing refers to all marketing efforts that occur digitally on the internet. Using digital channels such as paid advertising on search engines, email marketing and social media platforms, large and small businesses alike can connect with both new and existing customers.

In this day and age, digital marketing is an absolutely crucial component of a business’s advertising strategy. In fact, online content and marketing is so common these days most consumers have come to expect businesses and organisations to already be on the digital bandwagon – if your business isn’t yet, there’s no time like the present.

What is SEO in digital marketing?

As the name would suggest, search engine optimisation (also known as SEO) is the technical process of orientating your website for the purpose of ranking higher and becoming more visible on search engines such as Google, Bing and Yahoo. It’s a crucial slice of your digital marketing pizza that can drive traffic and help to build brand awareness online.

What does SEO stand for?

SEO stands for search engine optimisation. It’s a complicated yet important component of digital marketing that should not be overlooked.

What is a digital marketing strategy?

As the name would suggest, a digital marketing strategy is the implementation of an online marketing strategy. Much like traditional marketing, the goal of a digital marketing strategy is to attract new and existing customers. However, unlike traditional methods, a digital strategy relies on online channels such as email marketing and social media marketing.

What is PPC in digital marketing?

PPC stands for pay-per-click. It’s an effective type of internet marketing where a business or marketeer working on behalf of a client will pay a small fee every time an ad is clicked on. You will only pay for your marketing if your ad is clicked on. Essentially, PPC is a way of buying visits to your website, in addition to driving organic traffic.

What are leads in digital marketing?

In digital marketing, a lead is a request you receive from a potential customer. For example, this could be a visitor to your website who’s subscribed to your newsletter. Leads can be generated through email marketing, social media campaigns, landing pages, chatbots and other digital components such as video content or a strong CTA (call-to-action).

How to choose digital marketing agency?

These days, more and more businesses are opting for a digital marketing agency over an in-house marketing team. This is because outsourcing the management of your digital marketing can simplify the whole process, while an in-house marketing team can be difficult to maintain and manage.

In saying that, choosing a digital marketing agency can be a complicated and overwhelming task for many – so, what should you look for in an agency?

  1. Assess your company’s marketing needs – To find the right digital marketing agency, you need to know what your own business requires. Do you need a new website? Do you already have a website but require an SEO audit? Evaluating your own needs will allow you to find a digital marketing agency that specialises in what you need.
  2. Do your research – Take to your favourite search engine for a bit of research into what you need, and what local digital marketing agencies are offering.
  3. Find an agency that can meet your needs – It’s important to find a digital marketing agency that can meet the needs of your business, and whose values align with your own.

Is digital marketing good?

When implemented correctly, digital marketing can be hugely effective for large and small businesses alike. It’s more cost-effective than traditional marketing and when you consider just how vast the internet is, has a larger reach than most classic advertising methods.

How much do digital marketers charge?

The service your digital marketing agency provides will depend on what your business requires, and as a result, it’s difficult to put an exact figure on what they will charge. For accurate costs, your digital marketing agency will need to assess your current marketing strategy and work out exactly what your business needs to achieve success online. This could be a vast array of services, from SEO and PPC to social media marketing and content creation.

For an accurate quote, get in touch with the team at Priority Pixels. Our close-knit family of digital natives will be able to evaluate your business needs and outline a bespoke, long-term strategy based on your business needs.

Is digital marketing a good career?

If you’re looking for an exciting career in a fast-paced, high-growth industry, then digital marketing is for you. There are a number of different roles and specialities within the industry where you can truly make your mark.

To get started, why not take a look at our careers page? We’re always on the lookout for fresh talent.

Case Studies

Case Studies

Full digital strategy and implementation for innovative dental practice

Revitalise Dental Centre is an innovative, five star treatment centre offering a new blueprint for dental care. Based in St Agnes, Cornwall, the state of the art centre housed in a bespoke eco building attracts customers from across the UK and Europe because of its exceptional reputation and outstanding results.

Revitalise asked us to re-imagine their website, keeping the same tone and welcoming feel but revising and updating all the content. They also needed us to create and deliver a broader plan for their brand than just a beautiful new site.

Read Case Study View Website

Supporting the NHS Health Connections directory websites

Health Connections Mendip is a health and wellbeing service at Frome Medical Practice, introduced in 2014. Through their Health Connections Mendip website, the practice has put together a detailed service directory, listing community care providers and volunteers from local health centres, charities and other groups in the area to help support anyone with health or mobility issues.

To support other NHS trusts and outside organisations with the launch of their own Health Connections directory website, we work closely with them looking after the design, build and launch of their website.

Read Case Study View Website

Group website redesign, copy, photography and video for leading global provider of marine support services

Since their formation in 1984, V.Group has provided a full range of ship management and maritime services to the commercial shipping, cruise, energy, and defence industries. More than 30 years later, their network has expanded and their offerings increased, allowing them to become the leading independent group provider of global maritime services.

Read Case Study View Website

Full digital strategy and implementation for innovative dental practice Supporting the NHS Health Connections directory websites Group website redesign, copy, photography and video for leading global provider of marine support services

Some of our clients

National Trust
Epwin Group
Force Cancer Charity
Memory Matters
Gainsborough Healthcare Group
The Long Paddle

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Book a call or drop us an email and we can discuss your exact requirements.

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