With over 20 brands to their name, the V.Group website had become bloated and difficult to navigate. V.Group needed a new website to showcase the increasing number of marine support services they offer, as well as the brands that manage them.
Across the new site’s 50+ pages, we were able to make the copy more focused, keeping it shorter, easier to read, and more dynamic. Though more direct in style, we were mindful the copy needed to be business orientated, connecting with V.Group’s target customer audience of ship owners and managers.
With their growing portfolio, Deans Property needed a new website that could effectively showcase their completed projects. We worked with Deans Property owner, Carsten Dean, to gather information on the areas of work and what was involved in each project. When writing them, we took care not to overload them with technical details, but give visitors a quick, easy and informative overview. We also added specific SEO keywords throughout each case study to help drive traffic to the new site.
Bringing their existing website up to date was a priority for the Homefinders Estate Agents team in East Devon. As online estate agencies get more competitive, they needed a new site that gave their target market an easy user experience, with the ability to automatically update property listings, as well as giving the team full access to manage their own content.
Although the main purpose of the website is to list properties which change on a regular basis, we also assisted with copy for the main pages on the website including the about pages and area guides.