Successful and diverse, V.Group includes over 20 marine focussed brands but it’s website had become complicated and difficult to navigate.
The company needed a new website to showcase the increasing number of marine support services on offer in an easy to access and informative way
We researched, planned, built and populated a new site featuring over 50 pages making the essential copy more focussed and dynamic.
Though more direct in style, we were mindful that any content copy needed to be business orientated, connecting with V.Group’s target customer audiences of ship owners and managers.
With over 70 5* reviews on their Google My Business listing. J.Clifton Boiler Repairs & Servicing already had a solid reputation in Plymouth thanks to their customer centric ethos.
By consistently providing a high level of workmanship and customer care, they have been able to establish themselves as one of Plymouths’ premier plumbing companies.
Along with a new website build for J.Clifton Boiler Repairs and Servicing, Priority Pixels have also been assisting with their SEO and PPC strategies. A big part of a successful SEO campaign is intelligent and keyword focussed copy. Detailed research and keyword planning was used to form the basis of the site’s wording, ensuring that more attention was given to boiler repairs and servicing over normal plumbing repairs.
With an established client base and a growing portfolio, Deans Property needed a new website that could effectively showcase their completed projects. We worked with Deans Property owner Carsten Dean, to gather information on his industry, key competitors and the work involved in each refurbishment project.
We took special care not to overload each case study with technical details, instead giving visitors an informative but succinct overview.
We also included specific SEO keywords from our detailed marketing plan within each case study to help drive authentic, high value traffic to the new site.
Bringing their existing website up to date was a priority for the Homefinders Estate Agents team in East Devon.
As the online estate agency market became more competitive, Homefinders found they needed a fresh site to give their target market an easy and enjoyable user experience.
It also needed to allow the team the ability to automatically update property listings, as well as providing back-end access to manage their own content.
Alongside an in-depth and complex build process we provided engaging copy to deliver key information on properties and company services and policies. We also populated the About Us pages and a selection of ‘Area Guides’ detailing the features of surrounding localities.
A beautiful website, expertly designed e-commerce pages, stunning photography and video content are all great but if your site can’t be found then none of it will reach your customers.
This is why all our design, build and content work including our copywriting is geared towards delivering premium SEO results.
Our writers put together keyword rich content that delivers on all fronts. Grabbing the attention of your viewer, giving them the information they need succinctly and encouraging the actions you want. Whether that’s getting in touch for more information or making a purchase or online booking.
At Priority Pixels we pride ourselves on creating websites and content that search engines respond to. We consistently monitor your page content and any keyword campaigns we run for you to make sure you get a substantial return on your investment.
Connecting you with your unique target market our copy turns interest into clicks-throughs and viewers into paying customers.
Part of our initial planning stage is detailed research on your company, your industry, your competitors and your existing content which includes any site, social media or design work you have. Our writers will look at any documents you have that have the tone of voice you want to emulate.
With a keyword list generated from the initial research, our designers and copywriters can start to compile a sitemap with a breakdown of the content and copy required for each page
The copywriter working on your content may well need to speak to you for deeper, more in-depth research before they write up your copy. This is to avoid any unnecessary errors or omissions which would impact on the success of your project
After the initial draft you’ll have a chance to feedback on the work so far and flag up any changes that you’d like to make.
After any reviews and amends you’ll sign off your site content and any additional build and functionality work can be implemented
Anything that stays stagnant too long will cease to engage its audience. This is why we look to examine customer reactions to your copy and freshen up your content from time to time.
This approach also helps your SEO results with search engines recognising new content and pushing you higher up the rankings.
If you’ve ever tried to write clever, snappy copy to grab someone’s attention and get them to do something specific you’ll understand just how hard it is to get it right.
That’s why we have a diverse team of professional writers who have a wide variety of content production backgrounds. We match the right person to your project, ensuring you get authentic and fluid copy that does the job.
Trying to write content that is informative for your customers, but also helps improve your ranking in SERPs can be a difficult balance to achieve. Our talented copywriters will be able to populate your website with content that is keyword rich, but also still interesting for your clients to read.
Whether it is updating the copy on your services pages or writing content for your blog, get in contact today to find out more about our copywriting services.
Bridge House, Courtenay Street,
Newton Abbot, Devon, TQ12 2QS
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.