Content Marketing is a way of creating and communicating information that is RELEVANT, VALUABLE and CONSISTENT to a targeted group of people or a specific audience.
The goal of Content Marketing is to provide material that the desired audience will engage with, meaning that the outcomes are increased brand recall, deeper company/customer interaction, more high value leads and ultimately increased sales.
Remove the words relevant and valuable from the pyramid of Content Marketing and you will have what many of us have experienced from brands in the past. Consistent marketing; essentially an overload of information that can feel relentless, unfocused and entirely designed to secure sales.
Modern consumers are savvy and they have higher demands and expectations. They want to feel connected to a brand they invest their time, research and money into. They are looking for ‘Value Added’ experiences which is what a well constructed and managed Content Marketing campaign can offer.
Instead of just showcasing your products to potential customers, Content Marketing offers extra information, know-how and tips that inform, educate and inspire consumers to make a purchase. You are adding to your customer’s understanding of the products and services you provide and therefore enhancing their trust in you to provide what they need. Offering quality and added value means that your customers are more likely to remain loyal to your brand.
Content Marketing is a bit like storytelling, the key message is still there but it’s tucked inside a narrative that grabs people’s attention.
Content that has a high value in the eyes of a consumer is material that adds to their existing knowledge base and offers unbiased advice or information. Customers look to trust, and high value material shared by a brand or organisation that shows research and evidence is far more likely to be well received and remembered.
Easter themed content at Christmas-time? You just wouldn’t do it. It seems crazy to have to say it but putting our the right messaging at the right time is essential. Relevant content means planning ahead, knowing your customer base and what they need to hear, when. It also means being responsive and proactive in the face of changing news and trends.
Consistent, but not overwhelming. Clear, concise communication that doesn’t become a burden to the customer and have them looking for the unsubscribe option. Keeping your followers up to date with regular offers and news about your company are just two elements of a well rounded Content Marketing campaign.
VCM is a way of communicating with your target audience using the full spectrum of visual tools including photography, motion graphics, moving imagery, animation, VFX and graphic design.
We live and work in an image driven world, one that puts enormous emphasis on the optical output of brands and individuals. Our creative team will make sure that your content is top notch and that your ‘voice’ and style are on-brand and on-message.
Alongside your branding, the style of your images, videos and motion graphics are essential pieces of storytelling and therefore need as much consideration as the design elements of your logo.
A great image can move people. Move them to action, to buy, to get in touch, to share your brand. A bad image can motivate people just as quickly, usually to click away from your site and seek inspiration elsewhere.
Take a look at our Videography and Photography pages for more information on the services we offer to help our clients stand out from the crowd.
There is no getting away from the scale, diversity and speed in which content is created, delivered and consumed online. How can any company hope to compete? The trick is in-depth research and proper planning. Our Content Marketing team are experienced in fine-tuning the messages we craft so that they reach the clearly defined target audience on the correct platform at the right time. A scattergun approach may hit the target once or twice, but for on-going consistent messaging that achieves the results you need, you have to have a plan.
Good quality content, clever storytelling and consistent communication are essential for a well performing SEO campaign. They help with search engine scoring, creating online buzz and consumer interest, sharing and viral reactions across social media platforms and securing links from other websites.
When we build websites for clients we create them with optimised SEO functions and our creative designers look for every opportunity to maximise the ways that potential customers can find you online.
Content Marketing should form the heart of your marketing strategy when your site build is complete, driving valuable leads to your pages and making sure that when they arrive, they stay.
A defined plan of action is essential, it means that you have a clear vision of your output over a set period of time and there is clarity in your messaging, company communication and tone.
Our team can help you run all your social media accounts smoothly, efficiently ensuring that you reach and engage with your target audience.
Understanding who you are trying to reach, where they spend their time online and how they make purchases is one of the ways we ensure your campaigns work effectively.
Our team follow emerging trends and constantly look for new and interesting ways for you to share the story of your company with your defined target customer.
Building friendships and influencing people. We can help you identify public figures and key influencers who could add value to your brand by sharing your story with their followers.
Following a plan for rolling out content is essential but we can also help you capitalise on news and current affairs that affect your business, helping you stay ahead of the competition.
Bridge House, Courtenay Street,
Newton Abbot, Devon, TQ12 2QS
Everything you could ask for...and more! I have worked with Priority Pixels on a few projects now and I have to say the level of professionalism shown is above and beyond the level I have received from other providers. I will continue to use Priority Pixels for all future ventures.
Gainsborough Healthcare Group
Priority Pixels recently redesigned our website and did a fantastic job. We are extremely happy with the end results and have had nothing but positive comments since the website has launched. Paul and the team were a pleasure to work with throughout the process and continue to support us now where needed. I would highly recommend.
We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.