Why do you need a content marketing agency?

Why is Content Marketing Important?

In an ever-changing, overcrowded marketplace, developing a precise content marketing plan which can be monitored and adjusted is key. Customer behaviours are continually evolving. Delivering the right content at the right time with precision planning can cut through the noise and reach the right people.

Is It Right For Me?

Every business can benefit from content marketing, formulating a plan that’s specific to a brand’s goals and objectives is what makes it successful. We will find the best solution for you and show you how it will improve your marketing, your leads and your results. Helping you get ahead of your competitors in Plymouth.

Why Can’t I do It Myself?

You can. But the truth is that many businesses don’t, either because they don’t know where to start or because they don’t know what to say. Our Content Marketing team will work with you to create a strategic plan that includes all content creation and distribution. We then keep you regularly updated on the performance and results of any campaign leaving you to focus on your business growth.

What is Content Marketing?

Communicating with your target audience in a meaningful and engaging way is pivotal to your business’s success. This means creating content that is RELEVANT, VALUABLE and CONSISTENT in line with your brand and your audience’s expectations.

Our goal with our Content Marketing Service in Plymouth is to help your business build strong and long-lasting relationships with your customers. This is achieved by creating high-quality content which communicates information consistently and accurately.

At Priority Pixels, we understand that when you remove ‘relevant’ and ‘valuable’ from the pyramid of Content Marketing you are left with content with no specific aim or direction, other than selling a product or service. Too much of this can leave your audience feeling jaded and unsatisfied.

In this digital age, customers have access to unlimited information and will make judgements based on their research. Expectations are extremely high amongst modern consumers. They look to form a genuine connection with brands which they invest their time, research and money into. A well constructed and managed Content Marketing campaign can help achieve this.

Utilising a range of online funnels, including social media, blogs and websites, content marketing offers extra information, know-how and tips that inform, educate and inspire consumers to make a purchase. This helps your audience gain confidence in your brand, showing that you are a company that genuinely cares about their experience.

Our Content Marketing Service in Plymouth will allow you to get your key message across with a narrative that grabs people’s attention.

Valuable

Valuable

Content that is highly valued by a customer is material that answers a specific question or finds a solution to a problem the customer is facing. Adding to their existing knowledge base with unbiased advice or information. Offering this type of content helps build trust with both current and potential customers.

Relevant

Relevant

The internet has provided a place for anyone, anywhere access to a sea of information. Creating content that is relevant to your brand will help you reach the right people in an overcrowded environment. Creating relevant content requires a deep understanding of who your customer base is, what digital spaces they occupy and what they are responding to. Relevant content is valuable content.

Consistent

Consistent

Consistent, but not overwhelming. Clear, concise communication that doesn’t become a burden to the customer and have them looking for the unsubscribe option. Keeping your followers up to date with regular offers and news about your company are just two elements of a well rounded Content Marketing campaign.

What is Visual Content Marketing?

VCM is the use of visual tools including photography, motion graphics, moving imagery, animation, VFX and graphic design to communicate and speak with your audience. Humans are visual creatures, processing images 60,000 times faster than text. This is why VCM is so effective.

As part of our Content Marketing Service in Plymouth, we will work closely with you to ensure all visual content is in line with your current branding and ethos. Ensuring your voice and message is communicated effectively across all your digital spaces. Including social media, your website, your YouTube channel and even any printed material.

In this day and age, poor quality images and videos are unforgivable by consumers. Great imagery can inspire and encourage people to invest in your brand. A bad image can motivate people just as quickly, usually to click away from your site and seek inspiration elsewhere.

Priority Pixels have a professional and experienced team providing Videography and Photography services to help your business stand out from the crowd.

How Can We Cut Through ‘The Noise’?

Reaching your target audience online might seem like a daunting task. In Plymouth alone competition is fierce to win business. However, with in-depth research and proper planning, our Content Marketing Services in Plymouth can get you one step ahead of your competitors. By clearly defining who your audience is, what digital spaces they are occupying and what they are responding to, we can direct your message to those who matter the most.

Content Marketing and SEO

Finding the right words to say is more than just convincing someone to invest in your brand. Good quality content maximises your visibility in Search Engine Result Pages (SERPs) such as Google and Bing. Appearing at the top of these pages is crucial to any business’s success.

Our content creation team work collaboratively with our marketing team to discover opportunities which will maximise the ways that potential customers can find you online. From blogging right through to social media outreach, our Content Marketing Service in Plymouth will formulate a well-performing SEO campaign which delivers the results you want.

Whether your target audience is solely based in Plymouth or nationwide, Content Marketing should form the heart of your marketing strategy. Driving valuable leads to your pages and building long-lasting relationships.

How We Manage Your Content Marketing Project

We understand that every business is different, meaning there is not a one size fits all content marketing strategy. That’s why at Priority Pixels we have a very experienced and creative team of Content Marketing experts covering all aspects of digital marketing. Our team includes graphic designers, web developers, copywriters, visual content producers and strategy specialists. Our Content Marketing Services have helped organisations of all sizes in Plymouth and the surrounding areas grow their customer base. We have a clear approach to managing any Content Marketing plan and work closely with all our clients to ensure its as effective as possible.

Thinking Strategically

Thinking Strategically

A defined plan of action is essential, it means that you have a clear vision of your output over a set period of time and there is clarity in your messaging, company communication and tone.

Being Social

Being Social

From creating posts that captivate to responding to messages promptly, our team can help you run all your social media accounts efficiently. Ensuring that you reach and engage with your target audience effectively.

Knowing your Audience

Knowing your Audience

Understanding who you are trying to reach, where they spend their time online and how they make purchases is one of the ways we ensure your campaigns work effectively.

Clever Ideas

Clever Ideas

Consumer interests and behaviours are ever-changing. Our team follow emerging trends and new technologies to share your story in the best way possible.

Making Connections

Making Connections

Building genuine relationships with your audience will ensure they continue to invest in your brand. We can help you identify public figures and key influencers in and around Plymouth who could add value to your brand by sharing your story with their followers.

Impeccable Timing

Impeccable Timing

A scheduled plan for releasing content is essential for a successful strategy. Responding to news and current affairs within your industry is just as important. Our team will continually monitor new and emerging trends within your sector.

FAQs

What is content marketing?

As the name suggests, content marketing is a strategy employed by digital marketers and agencies for the purpose of attracting and engaging a brand’s target audience. This done using online content, such as articles and blog posts, videos, imagery, podcasts and other types of digital media.

What is the role of content marketing?

Content marketing plays a crucial component in any online strategy. The purpose of content marketing is to persuade someone into taking action, whether that be engaging with a post, subscribing to a mailing list or purchasing a product and/or service.

When done correctly and to a high standard, content marketing provides consumers with more engaging and informative online content. It helps to build brand awareness and allows large and small businesses alike to foster a community online.

What are the 4 steps of content marketing?

Content marketing can be simplified into four easy-to-understand steps.

  1. Goal – Before you start creating content, it is of paramount importance that you set clear goals for your strategy. Having clear, to-the-point goals will help you hone your strategy and make it easier to measure the success of your campaign. Your goals should be specific, measurable and realistic. It’s also important that they are action-orientated and time-sensitive.
  2. Target audience – The bottom line is if you’re not Amazon or Google, you need a target audience. The more intensely you hone your target audience, the more ability you will have to tailor your content marketing strategy to the needs of your customers. Contrary to popular belief, you don’t have to stick to one target group. In fact, you may have one target audience in mind with several sub-target groups.
  3. Audit – A content audit gives businesses the opportunity to find gaps in their strategy. A digital marketing agency will be able to compile all your existing content and evaluate it with your goals in mind.
  4. Competitors – After you’ve worked out who your target audience is and what content you have to offer, it’s important to check up on your competitors. Pay attention to the style of their content and what topics they’ve covered. Doing so will give you the ability to differentiate your business and how you might offer fresher, more engaging content.

Although content marketing sounds like a lot of hard work, the outcome is worth it. Pursuing a focused, hyper-targeted content marketing strategy will result in a better rank on search engines and a more cultivated and committed following.

What are the types of content marketing?

Every minute of every day a wide array of content is created, curated and published online. The most common type of content seen these days is imagery and video. Other types include infographics, blog articles, case studies, eBooks, user-generated content, memes, testimonials and whitepapers. There is also paid content, which is usually created by an ‘influencer’ for the purpose of swaying their followers towards a product, service or opinion – hence the term influencer.

What are examples of content marketing?

You need only look to your favourite social media platform to see how brands are using content marketing in their online strategies. Across online channels such as Facebook, Instagram and Twitter, large and small businesses alike are cultivating global followings online using imagery and video content. Other types of content include infographics, blog articles and perhaps the most perplexing type of online content to explain, the modern meme (pronounced meem).

How to choose a content marketing agency?

At the end of the day, the content marketing agency you choose will depend on the needs of your business. However, in general, there are a few attributes you should look out for when choosing your agency.

  • Reputation – Look for positive testimonials and a decent portfolio.
  • Ethics – Your chosen agency should take a hard-line stance against plagiarism as well as inaccurate or misleading content.
  • Project management skills – Good content marketing is dependent on the existence of hard deadlines. Your chosen digital marketing agency should be able to stick to those deadlines and exhibit exceptional project management skills.
  • Clear setting of goals – Your agency should work closely with you and your business towards your goals and objectives. They’ll have at least a basic understanding of your business and be able to track key metrics that measure your success.
  • Consistent ROI – An experienced agency will create content that generates a consistent return-on-investment and puts you ahead of your competitors.
  • Expertise in your subject matter – Although this isn’t a necessity, you may want to find an agency that has experiencing creating content in the same industry or niche as your business.

How much does content marketing cost?

The cost of your content marketing strategy will come down to the unique needs of your business, your goals and what your strategy requires.

For an accurate quote, contact the team at Priority Pixels. We can assess your current content marketing strategy and give you an accurate quote based on what you require.

Why content marketing is important

The content you create for your target audience communicates an overall message and tone that, when done correctly and to a high standard, will emulate your brand as well as persuade people to purchase your product and/or service. Ensuring you are providing high-quality, relevant content is the key in attracting new clients, welcoming back existing ones and generating interest in your business.

What are the benefits of content marketing?

There are many benefits of high-quality content marketing, including…

  • Increased organic traffic to your website
  • More authority and trust for your brand
  • Better brand awareness
  • Clearly defined image of your brand
  • The ability to reach a wider audience
  • Better engagement online
  • More leads and conversions
  • Stronger affinity for your brand

Perhaps most pertinent to both large and small businesses like, content marketing gives your brand more of a personable voice, and creates a stronger affinity between your target audience and your products and/or services.

I’m looking for a content marketing agency, can you help?

Of course! Priority Pixels is an expert digital marketing agency specialising in social media management and content creation. We’ve been creating bespoke content marketing strategies for large and small businesses alike since 2016. Digital marketing is our passion – and we’re always happy to help.

Let’s chat. Kickstart your journey with the team at Priority Pixels today.

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Epwin Group
Force Cancer Charity
Memory Matters
Gainsborough Healthcare Group
DSCallards
The Long Paddle
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