In an ever-changing, overcrowded marketplace, developing a precise content marketing plan which can be monitored and adjusted is key. Customer behaviours are continually evolving. Delivering the right content at the right time with precision planning can cut through the noise and reach the right people.
Every business can benefit from content marketing, formulating a plan that’s specific to a brand’s goals and objectives is what makes it successful. We will find the best solution for you and show you how it will improve your marketing, your leads and your results. Helping you get ahead of your competitors in Plymouth.
You can. But the truth is that many businesses don’t, either because they don’t know where to start or because they don’t know what to say. Our Content Marketing team will work with you to create a strategic plan that includes all content creation and distribution. We then keep you regularly updated on the performance and results of any campaign leaving you to focus on your business growth.
Content that is highly valued by a customer is material that answers a specific question or finds a solution to a problem the customer is facing. Adding to their existing knowledge base with unbiased advice or information. Offering this type of content helps build trust with both current and potential customers.
The internet has provided a place for anyone, anywhere access to a sea of information. Creating content that is relevant to your brand will help you reach the right people in an overcrowded environment. Creating relevant content requires a deep understanding of who your customer base is, what digital spaces they occupy and what they are responding to. Relevant content is valuable content.
Consistent, but not overwhelming. Clear, concise communication that doesn’t become a burden to the customer and have them looking for the unsubscribe option. Keeping your followers up to date with regular offers and news about your company are just two elements of a well rounded Content Marketing campaign.
VCM is the use of visual tools including photography, motion graphics, moving imagery, animation, VFX and graphic design to communicate and speak with your audience. Humans are visual creatures, processing images 60,000 times faster than text. This is why VCM is so effective.
As part of our Content Marketing Service in Plymouth, we will work closely with you to ensure all visual content is in line with your current branding and ethos. Ensuring your voice and message is communicated effectively across all your digital spaces. Including social media, your website, your YouTube channel and even any printed material.
In this day and age, poor quality images and videos are unforgivable by consumers. Great imagery can inspire and encourage people to invest in your brand. A bad image can motivate people just as quickly, usually to click away from your site and seek inspiration elsewhere.
Reaching your target audience online might seem like a daunting task. In Plymouth alone competition is fierce to win business. However, with in-depth research and proper planning, our Content Marketing Services in Plymouth can get you one step ahead of your competitors. By clearly defining who your audience is, what digital spaces they are occupying and what they are responding to, we can direct your message to those who matter the most.
Finding the right words to say is more than just convincing someone to invest in your brand. Good quality content maximises your visibility in Search Engine Result Pages (SERPs) such as Google and Bing. Appearing at the top of these pages is crucial to any business’s success.
Our content creation team work collaboratively with our marketing team to discover opportunities which will maximise the ways that potential customers can find you online. From blogging right through to social media outreach, our Content Marketing Service in Plymouth will formulate a well-performing SEO campaign which delivers the results you want.
Whether your target audience is solely based in Plymouth or nationwide, Content Marketing should form the heart of your marketing strategy. Driving valuable leads to your pages and building long-lasting relationships.
A defined plan of action is essential, it means that you have a clear vision of your output over a set period of time and there is clarity in your messaging, company communication and tone.
From creating posts that captivate to responding to messages promptly, our team can help you run all your social media accounts efficiently. Ensuring that you reach and engage with your target audience effectively.
Understanding who you are trying to reach, where they spend their time online and how they make purchases is one of the ways we ensure your campaigns work effectively.
Consumer interests and behaviours are ever-changing. Our team follow emerging trends and new technologies to share your story in the best way possible.
Building genuine relationships with your audience will ensure they continue to invest in your brand. We can help you identify public figures and key influencers in and around Plymouth who could add value to your brand by sharing your story with their followers.
A scheduled plan for releasing content is essential for a successful strategy. Responding to news and current affairs within your industry is just as important. Our team will continually monitor new and emerging trends within your sector.
As the name suggests, content marketing is a strategy employed by digital marketers and agencies for the purpose of attracting and engaging a brand’s target audience. This done using online content, such as articles and blog posts, videos, imagery, podcasts and other types of digital media.
Content marketing plays a crucial component in any online strategy. The purpose of content marketing is to persuade someone into taking action, whether that be engaging with a post, subscribing to a mailing list or purchasing a product and/or service.
When done correctly and to a high standard, content marketing provides consumers with more engaging and informative online content. It helps to build brand awareness and allows large and small businesses alike to foster a community online.
Content marketing can be simplified into four easy-to-understand steps.
Although content marketing sounds like a lot of hard work, the outcome is worth it. Pursuing a focused, hyper-targeted content marketing strategy will result in a better rank on search engines and a more cultivated and committed following.
Every minute of every day a wide array of content is created, curated and published online. The most common type of content seen these days is imagery and video. Other types include infographics, blog articles, case studies, eBooks, user-generated content, memes, testimonials and whitepapers. There is also paid content, which is usually created by an ‘influencer’ for the purpose of swaying their followers towards a product, service or opinion – hence the term influencer.
You need only look to your favourite social media platform to see how brands are using content marketing in their online strategies. Across online channels such as Facebook, Instagram and Twitter, large and small businesses alike are cultivating global followings online using imagery and video content. Other types of content include infographics, blog articles and perhaps the most perplexing type of online content to explain, the modern meme (pronounced meem).
At the end of the day, the content marketing agency you choose will depend on the needs of your business. However, in general, there are a few attributes you should look out for when choosing your agency.
The cost of your content marketing strategy will come down to the unique needs of your business, your goals and what your strategy requires.
For an accurate quote, contact the team at Priority Pixels. We can assess your current content marketing strategy and give you an accurate quote based on what you require.
The content you create for your target audience communicates an overall message and tone that, when done correctly and to a high standard, will emulate your brand as well as persuade people to purchase your product and/or service. Ensuring you are providing high-quality, relevant content is the key in attracting new clients, welcoming back existing ones and generating interest in your business.
There are many benefits of high-quality content marketing, including…
Perhaps most pertinent to both large and small businesses like, content marketing gives your brand more of a personable voice, and creates a stronger affinity between your target audience and your products and/or services.
Of course! Priority Pixels is an expert digital marketing agency specialising in social media management and content creation. We’ve been creating bespoke content marketing strategies for large and small businesses alike since 2016. Digital marketing is our passion – and we’re always happy to help.