Build Your Social Media Empire In 5 Steps
Posted: 4th November 2013
As technology advances so does the way marketing works for businesses. More marketers are realizing that they have to go through social media in order to connect with and draw in new consumers. This can lead to a lot of opportunities to grow a business, but it will take a lot of work. Good strategies for social media along with commitment, creativity and drive are all absolutely essential for those who want to get the most out of social media. Marketers who are interested in creating a social media empire will need to do a lot of things right, and that starts with establishing their place.
1. Creating a Concept
Once a company decides they want to use social media to help grow their company, they will need to develop this concept. This means strategizing and coming up with ideas that will attract new customers to come their way. In addition to this, companies will need to define their brand and determine what type of message they want to send to the target demographic they want to attract. This can be pretty difficult, especially since there are so many different social media sites. This is a big reason why so many companies hire consultants at this time. They can help create and develop goals that work towards creating successful social media sites.
2. Types of Social Media
There are a lot of different networking sites out there to choose from, including: Facebook, Twitter, LinkedIn and even Instagram. These all make it incredibly easy to connect with a high volume of customers while promote the company. By having accounts with multiple sites it’s a lot easier for companies to attract more customers. Millions of people use different social media sites, so having something that appeals to different types of people can prove to be beneficial. After these sites are opened it’s crucial for marketers to keep up with them on a daily basis. This will show customers that the account is real and it will open their eyes to campaigns and promotions that keep them as customers.
3. Creating a Network
Without a network of people involved in the social media, there will not be a strong core. It’s crucial for companies not only to get a high volume of people involved with their sites, but also to get quality influencers/promoters. For example, a lot of companies have celebrity spokespeople who “like” their pages or share photos of their products on Instagram. If this promoter is popular, it can lead to a lot of customers finding out about the business within just minutes. A high quality network with a lot of people is one that is strong and will continue to grow.
4. Maximize Media Content
While blog posts are certainly effective for advertising, so are photos and videos! By linking these to social media pages marketers can spark interest and attract more people to their pages. People are visual and will pay more attention to social media when they see something that interests them. For example, if a shoe company posts a picture of new boots they just got in, that is going to appeal to more people than just a description.
5. Updating Social Media
In order for marketers to keep their customers involved in their social media pages, they have to update them often. This can mean responding to comments and answering questions, but it can also mean holding contents and posting videos for new products. There are a lot of ways companies can advertise and create interest with their customers. Creativity is absolutely necessary for this, especially for companies that want their fans to share information with their friends.
Creating a social media empire takes a lot of hard work, dedication and time. It’s important to realize that things won’t happen overnight, so don’t have high expectations at first. Just remember that with the dedication required it will be possible to embrace customers and reach the goals that are set in the beginning.