Priority Pixels visited The Build Show 2016 as part of UK Construction Week at the NEC in Birmingham and it was a delight to see so many businesses from the construction industry there. UK Construction Week 2016 not only had exhibitors as part of The Build Show but also had businesses exhibiting as part of the Civils Expo, Energy 2016, HVAC 2016, Plant & Machinery Live, Smart Buildings 2016, Surface & Materials Show and the Timber Expo.
With over 10,000 products and services on offer from more than 650 exhibitors UK Construction Week offered over 165 hours of debate and thought-leadership and over 100 innovative product launches.
Having assisted many businesses within the construction industry with their digital marketing strategies, we have a real interest in how the construction industry will embrace digital marketing in the future.
All this got us thinking. How can Priority Pixels help businesses within the construction industry grow and develop within the ever changing digital world we live in?
Well firstly you must get your website right. You may already have a website or you may require one. Either way the first part of your digital strategy should be to have your website built. Here at Priority Pixels we have built a large number of websites for businesses within the construction industry. With this in mind there has always been one common theme and that is the creation of a strong brand and good content. Whether it be high resolution photography or or informative video your customers will want to instantly see the products and services on offer.
Secondly once your website is built and online you need to promote it. Promoting your website will never stop. Your promotion strategy, in an ideal world, should be a mix of both paid search (PPC) and organic search (SEO) and should continue for as long as your site is live. You will originally want your new website to be indexed properly by search engines such as Google, Bing and Yahoo so that it appears higher in their ranking. Once you are satisfied with your positioning don’t stop! You must continue your paid and organic search in order to both maintain your search engine ranking and fight off your competitors.
Priority Pixels has also helped those businesses within the construction industry by way of microsites. Microsites are a single web page or small cluster of web pages that can be used to promote a new product or service. We have successfully created several of these within the construction industry and they have provided a great platform for those businesses to ensure maximum exposure for the product or service they are trying to promote.
Thirdly you must maintain your website on a regular basis. Whether it be updated software to enhance your websites capabilities or updating content or blogs, not only will this keep your website fresh for all its viewers but will also add further SEO value thus pushing you further up the search engine rankings.
Priority Pixels has helped a large number of business within the construction industry do just this and with amazing results.
Remember the very basics of your digital marketing strategy should, at the very least, include all of the above. You must build, promote and maintain your website so that you can keep existing customers, gain new customers and ensure a digital presence that is better than your competitors.
If you would like to know more about how Priority Pixels can help with your website please get in touch via email firstname.lastname@example.org or call us on 0800 319 6198.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.