We all know the internet is the ‘go to’ place when consumers are looking to buy their stuff nowadays, whether it’s for products or services. The trouble is, whatever product or service you provide, there are other businesses offering it too. That’s why you need to give customers a reason to trust you over the competition, and online reviews can help you do it.
Online reviews really matter, and with 84% of consumers saying they trust them as much as a personal recommendation (Forbes), you could say they’re essential. And they show you’re a trusted company that provides what your customers need. So here are our top 7 reasons why online reviews are crucial for your business.
Online reviews are integral to increasing your sales as they give potential new customers the information and validation they’re looking for. Whatever service or product you sell, consumers are always much more likely to buy if it’s already been recommended, so make sure they buy from you.
If you’ve done a great job for your customers, they’ll probably tell you. If you do a bad job, they’ll definitely tell you – and everyone else as well. Reviews, good and bad, will help you improve your service overall, while helping you resolve any issues quickly if they arise.
While online reviews are great for your customers, they’re also a major bonus for you in the search results. The more reviews your business has shows Google that you’re being talked about positively. And the more you’re being talked about online, the higher you’ll appear in relevant searches.
When someone leaves you a review, it will often include keywords or phrases that could help your site appear in someone else’s search results. This sticky SEO is always attached to your website, and will help it appear when they’re looking for products or services you provide.
Reviews encourage more reviews, and having plenty of reviews already, will act as a magnet for others to add their own comments to the list. Ask your customers to leave a review, and the chances are they will – you might not even have to ask at all.
When customers leave you a review, it’s always good PR to leave a ‘thank you’ comment in return. And if your review platform allows multiple replies, it can keep customers coming back to see if others have added to the discussion. This will create a bond between your customers and your business.
All your positive online reviews are little nuggets of priceless—and free—marketing. While they can be displayed on your website, you can tweet them and share them on Facebook, time and again. Each one will help build and maintain your brand awareness as being a trusted supplier.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.