About the author

Paul Clapp

Paul’s extensive background is in web design and marketing and he is responsible for delivering each client’s vision. Paul oversees all aspects of the web development cycle, from the graphic design and content imagery through to technical SEO and digital strategies.

Connect with Paul on LinkedIn.

7 Reasons Why Online Reviews Are Crucial For Your Business

7 Reasons Why Online Reviews Are Crucial For Your Business

Posted: 1st May 2018

We all know the internet is the “go to” place when consumers are looking to buy their stuff nowadays, whether it’s for products or services. The trouble is, whatever product or service you provide, there are other businesses offering it too. That’s why you need to give customers a reason to trust you over the competition, and online reviews can help you do it.

Online reviews really matter, and with 84% of consumers saying they trust them as much as a personal recommendation (Forbes), you could say they’re essential. And they show you’re a trusted company that provides what your customers need. So here are our top 7 reasons why online reviews are crucial for your business.

1. They can increase sales

Online reviews are integral to increasing your sales as they give potential new customers the information and validation they’re looking for. Whatever service or product you sell, consumers are always much more likely to buy if it’s already been recommended, so make sure they buy from you.

2. They help customer relations

If you’ve done a great job for your customers, they’ll probably tell you. If you do a bad job, they’ll definitely tell you – and everyone else as well. Reviews, good and bad, will help you improve your service overall, while helping you resolve any issues quickly if they arise.

3. They can boost your rankings

While online reviews are great for your customers, they’re also a major bonus for you in the search results. The more reviews your business has shows Google that you’re being talked about positively. And the more you’re being talked about online, the higher you’ll appear in relevant searches.

4. They can include organic SEO

When someone leaves you a review, it will often include keywords or phrases that could help your site appear in someone else’s search results. This sticky SEO is always attached to your website, and will help it appear when they’re looking for products or services you provide.

5. They can encourage more reviews

Reviews encourage more reviews, and having plenty of reviews already, will act as a magnet for others to add their own comments to the list. Ask your customers to leave a review, and the chances are they will – you might not even have to ask at all.

6. They can encourage customer engagement

When customers leave you a review, it’s always good PR to leave a “thank you” comment in return. And if your review platform allows multiple replies, it can keep customers coming back to see if others have added to the discussion. This will create a bond between your customers and your business.

7. They can provide priceless marketing

All your positive online reviews are little nuggets of priceless ‘and free’ marketing. While they can be displayed on your website, you can tweet them and share them on Facebook, time and again. Each one will help build and maintain your brand awareness as being a trusted supplier.

Back to Blog

Digital Marketing

5 Tips To Help Brand Your New Business Like A Pro
Do I Need A PPC Campaign? How Pay Per Click Advertising Works and How We Can Help
Digital Roundup: Including How IKEA Used Digital Strategy to Gain Rich Customer Insights (and make more money!)

Web Design

National Coding Week 2021 with Priority Pixels
How to optimise your website for successful lead generation in 2021
New Website For Australia Based Knox Learning Alliance

Best of Websites

30 Best Hotel Websites of 2021
20 Best Music Industry Websites of 2021
20 Best Dental Websites of 2021


How Do You Optimise a Blog Post?
On Page Web Design Tips That Will Help With SEO
Why Your Website Needs A Regular SEO Audit

Industry News

How to Create Content for Different Channels
5 Proven Ways To Improve E-Commerce Business Performance
9 Smart Tips to Make More Money With Google Ads

Company News

Now Hiring: Priority Pixels is seeking a Senior Web Developer!
Where’s Brendon? The Long Drive 2021 in association with The Long Paddle 2021
Where’s Brendon? The Long Paddle 2021 continues

What we do

Priority Pixels is an expert media, design and digital marketing agency offering a full range of creative services designed to help our clients stand out from the crowd.

Our experienced team will work with you to drive your business forward online by creating websites that are built to last, memorable branding, clever SEO and paid ad campaigns that work.

By providing innovative digital experiences for your target audience, improving customer interactions and offering authentic engagement through market leading campaigns we can deliver the results your company needs.

View all services

Some of our clients

National Trust
Epwin Group
Force Cancer Charity
Gainsborough Healthcare Group
Aspect Windows
Castles Estate Agents
The Long Paddle

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

Let's Chat