50 Best Luxury Websites of 2020
Posted: 17th August 2020
Branding is important for any business, but even more so in the luxury industry. Consumers of these brands don’t just buy into a brand, but a lifestyle choice. They expect the highest value for their money. The marketing campaign and website design must reflect the high-end, and luxurious products to attract the correct target audience.
Brands in the luxury industry spend millions each year on marketing their products. Buyers of luxury brands and products expect to feel a part of an exclusive club before they even purchase anything. Flawlessly designed websites are a must for luxury brands and need to reflect the quality of the product being sold, encouraging customers to complete their purchase. If websites are subpar, do not load properly or quickly or do not provide enough information about the products, then customers may be deterred from buying.
Imagery is key for luxury brands to showcase their products in great detail and highlight any unique features. Photography of products being used or styled helps customers visualise how the product will fit into their luxurious lifestyle.
We have put together a list of some of the biggest luxury brands in the world and how their sleek and stylish websites reflect the quality of their products.