50 Best Luxury Websites of 2021
Posted: 10th February 2021
While branding is important for any business, for the luxury industry it is absolutely paramount. When consumers invest in a luxury brand, they’re investing in a lifestyle. For brands like Gucci and Chanel, a website design, as well as subsequent marketing campaigns, must reflect a luxurious, high-end lifestyle that will attract the correct target audience who are looking to live well.
The luxury industry spends millions every year on marketing – and we’re spending billions on them. In 2019, luxury brand group LVMH (Louis Vuitton Moet Hennessy) recorded their total revenue at €53.7 billion. LVMH’s website is minimalist yet impactful, and portrays that high-end lifestyle they’re selling through a simple web design, beautiful imagery (some of it moving), and clean, concise copy.
The consumers who buy into these brands expect to feel a part of an exclusive club. For this reason, a flawlessly designed website is an absolute must-have for the luxury industry. The quality of the products and social status attached to the brand must be on show so of course, imagery portraying the aesthetics and life consumers are seeking is absolutely essential.
As a digital marketing agency, Priority Pixels love to stay on top of the latest trends within the luxury industry, including the digital strategies and website designs the biggest brands are adhering to.
Below you’ll find a list of some of the best luxury website design in the world, handpicked by the Priority team for their sleek and stylish websites.
50. Kate Spade
49. Michael Kors
46. Calvin Klein
45. Hugo Boss
44. Steve Madden
43. Jimmy Choo
42. Ralph Lauren
39. Tom Ford
35. Miu Miu
34. Bobbi Brown
33. Dolce & Gabbana
31. Salvatore Ferragamo
30. Mont Blanc
29. TAG Heuer
24. Aston Martin
21. Rolls Royce
20. Bentley Motors
8. Yves Saint Laurent
2. Louis Vuitton
What should be included on a luxury website?
A luxury website needs to emulate the lifestyle being sold. This includes high quality, on-trend photography, and while concise copywriting explaining briefly who the brand is and what their products can do is important, the web design itself and imagery should tell a story. Less is more with luxury brands.
Take luxury powerhouse Chanel for example. An iconic brand since the first Chanel boutique opened in 1912, users are taken on a journey from the first click. While the website may appear minimalist and simple to navigate, the brand has utilised imagery and video, the classic font style now symbolic of the brand, and a dynamic, moving web design that flows and evolves as you scroll through the website. Users need only see the bold webpage designed for this iconic Chanel handbag to understand the luxurious, high-end lifestyle Chanel is selling. You’ll find no mention of a sale either.
Who makes the best luxury websites?
How do I create a luxury website?
While you could attempt to design a website yourself using online drag and drop software, building a website for a luxury brand is a lot more complicated than it looks. While high-end brands often present their websites as minimalist, there is much more development that goes on behind the scenes. Hiring a professional web designer, or going through an established digital marketing agency, ensures your luxury website is optimised for SEO and mobile, targeting the right audiences, and of course portrays that high-end, luxury lifestyle you’re looking to sell.
How much does a luxury website cost?
A fully functioning website for a luxury brand built by a professional digital marketing agency such as Priority Pixels can cost up to £100,000 depending on a client’s unique specifications. As previously mentioned, luxury brands really do spend millions on marketing every year and that course includes a bespoke website designed to emulate their brand.
If you’re in need of a website for a luxury product or brand, it’s best to contact the team at Priority Pixels for an accurate quote.