50 Best Food Websites of 2020
Posted: 15th July 2020
Branding is important for many businesses, but none more so than that food industry where competition is fierce, and customers are easily swayed by price. Branding is key to keeping customers loyal. As a result of this, the food industry over the years has created some iconic branding, from package design right through to the website.
Bright colours and funky fonts are commonplace, with many brands looking to entice younger customers. Reds and yellows are often used for bright colour schemes. This is reported to be due to there being a large number of red foods in natures, helping to entice hunger in consumers. Along with this, warmer colours such as red and yellow tend to compliment each other well.
As a result of this research, you don’t see many food brands with blue in their designs, as there are not that many naturally occurring blue foods. Greens tend to represent healthier alternatives and are synonymous with fruit and vegetable products.
The design of food websites need to reflect the target audience you are trying to reach with your products. Having consistent branding across all aspects of your marketing will help customers recognise your products. The design of your logo can influence what audience you attract as well. Circular designs are seen to be softer and more welcoming, usually used by family friendly, comfort food brands. Rigid and straight lines are seen to be more formal and are often used by higher end, luxury brands
A website, while needed to be visually appealing, also needs to be practical and easy to navigate. If your customer cannot easily find the information about your products they need they will be put off buying from you in the future. Having the ingredients list readily available and any allergens present is key to keeping your audience healthy. Having a blog with different recipes to try that include the products you sell can help customers find new meals to try.
Take a look through our list of 50 best food websites for inspiration.