If you’ve launched a new business in 2018, then branding is your closest friend – or it should be. In a 21st century, online world, branding can make or break your business. And if you’re the new kid on the block, you’ll have to cut through the noise of everyone around you. But it’s not about your branding working harder, it’s about working smarter.
Consumers and customers know what they like, and like what they know. Established companies know it too, and once a customer’s caught in their groove, they know they’re unlikely to go elsewhere. So when you’re an up and coming business, you need to pull out all the stops and create a branding strategy that gets you seen and heard. Here’s how:
First things first: you need to be clear about who your target market is. Not only for your own clarity, but for the clarity of your customer. No business can be all things to all people, but when you know who your business should be marketed to, you can create a branding strategy that connects with them directly.
Every business should be built on trust, but you have to earn that trust. By writing a mission statement you’ll give your target market and new customers the chance to understand your business ethic, what you’re trying to do, and how you’ll achieve it. At this point you don’t want to put anyone off, so make it clear, easy to read, and without any jargon.
Whatever your business is, the chances are you’ll have local and national competition. While you shouldn’t worry too much about national competition, you should be totally aware of your competition locally. Now’s the time to figure out what it is you do that puts you head and shoulders above the rest. Find your unique selling point (USP) and build it into your brand.
Your company logo is much more than just a logo. It’s at the heart of your brand and it should be instantly recognisable whenever and wherever it appears, both online and offline. Paying a pro graphic designer to take your idea and create something worthy of your business is essential. They can ensure you have the right colours, sizes, and formats for any media platform.
Your overall brand is essential to your business. It provides clarity, personality, tone, and style to everything your business says and does. From your logo on a business card, to the words on your website, and every conversation with your clients or customers, your brand should be there. And it should be consistent.
Building a successful brand takes time and getting it right from the start will help you and your business in the long term. It can take you from ‘just another’ startup to being a market leader who’s liked, respected, and trusted. By doing these five tips and more, you’ll have brand consistency across the board to help you get there.
If you’d like to make use of our Priority Pixels graphic designers, logo designers, and digital marketing pro to help with your branding, contact us today! Call our team on 0800 319 6198, or email us on: firstname.lastname@example.org.