About the author

Avatar for Paul Clapp

Paul Clapp

Paul’s extensive background is in web design and marketing and as Creative Director he is responsible for delivering each client’s vision. Paul oversees all creative aspects of the web build, graphic design and content imagery as well as technical SEO and digital strategies.

Connect with Paul on LinkedIn.

5 tips to help brand your new business like a pro

5 tips to help brand your new business like a pro

Posted: 9th April 2018

If you’ve launched a new business in 2018, then branding is your closest friend – or it should be. In a 21st century, online world, branding can make or break your business. And if you’re the new kid on the block, you’ll have to cut through the noise of everyone around you. But it’s not about your branding working harder, it’s about working smarter.

Consumers and customers know what they like, and like what they know. Established companies know it too, and once a customer’s caught in their groove, they know they’re unlikely to go elsewhere. So when you’re an up and coming business, you need to pull out all the stops and create a branding strategy that gets you seen and heard. Here’s how:

1). Who are you aiming your business at?

First things first: you need to be clear about who your target market is. Not only for your own clarity, but for the clarity of your customer. No business can be all things to all people, but when you know who your business should be marketed to, you can create a branding strategy that connects with them directly.

2). Create your business mission statement

Every business should be built on trust, but you have to earn that trust. By writing a mission statement you’ll give your target market and new customers the chance to understand your business ethic, what you’re trying to do, and how you’ll achieve it. At this point you don’t want to put anyone off, so make it clear, easy to read, and without any jargon.

3). Find your business USP

Whatever your business is, the chances are you’ll have local and national competition. While you shouldn’t worry too much about national competition, you should be totally aware of your competition locally. Now’s the time to figure out what it is you do that puts you head and shoulders above the rest. Find your unique selling point (USP) and build it into your brand.

4). Get your logo nailed

Your company logo is much more than just a logo. It’s at the heart of your brand and it should be instantly recognisable whenever and wherever it appears, both online and offline. Paying a pro graphic designer to take your idea and create something worthy of your business is essential. They can ensure you have the right colours, sizes, and formats for any media platform.

5). Bring your brand into everything you do

Your overall brand is essential to your business. It provides clarity, personality, tone, and style to everything your business says and does. From your logo on a business card, to the words on your website, and every conversation with your clients or customers, your brand should be there. And it should be consistent.

Building a successful brand takes time and getting it right from the start will help you and your business in the long term. It can take you from ‘just another’ startup to being a market leader who’s liked, respected, and trusted. By doing these five tips and more, you’ll have brand consistency across the board to help you get there.

Find out more

If you’d like to make use of our Priority Pixels graphic designers, logo designers, and digital marketing pro to help with your branding, contact us today! Call our team on 01626 245061, or email us on: hello@prioritypixels.co.uk.

Digital Marketing

How to make your content stand out during the Coronavirus pandemic
Google pledges $340 million in Google Ads credits for SMBs
World Password Day: How to Create A Secure Password

Web Design

The Compassion Project Book Launch
World Schizophrenia Day
Google has now introduced a way for coronavirus-related announcements to appear in Google search results

Best of Websites

50 Best Architecture Websites of 2020
25 Best Wellbeing Websites of 2020
50 Best Health Websites of 2020


Why Your Website Needs A Regular SEO Audit
Simple on-page SEO checklist
How to optimise your website for voice search in 2020


What is the difference between WordPress.com and WordPress.org?
5 Effective Tips for Increasing WordPress E-commerce Website Conversion Rates
How to Develop a Successful SEO Strategy for Your WordPress Website

Company News

How we will be operating during the Covid-19 outbreak
We’re Hiring! Become an SEO Coordinator
Welcome To The Team!

What we do

Priority Pixels is an expert media, design and digital marketing agency offering a full range of creative services designed to help our clients stand out from the crowd.

Our experienced team will work with you to drive your business forward online by creating websites that are built to last, memorable branding, clever SEO and paid ad campaigns that work.

By providing innovative digital experiences for your target audience, improving customer interactions and offering authentic engagement through market leading campaigns we can deliver the results your company needs.

View all services

Some of our clients

National Trust
Ocean Technologies Group
Epwin Group
Gainsborough Healthcare Group
Force Cancer Charity
Forest of Dean Stone Firms
Hydi Group
Keune Hair

Need more information?

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.

Let's Chat

Do NOT follow this link or you will be banned from the site!