If you’ve launched a new business in 2018, then branding is your closest friend – or it should be. In a 21st century, online world, branding can make or break your business. And if you’re the new kid on the block, you’ll have to cut through the noise of everyone around you. But it’s not about your branding working harder, it’s about working smarter.
Consumers and customers know what they like, and like what they know. Established companies know it too, and once a customer’s caught in their groove, they know they’re unlikely to go elsewhere. So when you’re an up and coming business, you need to pull out all the stops and create a branding strategy that gets you seen and heard. Here’s how:
First things first: you need to be clear about who your target market is. Not only for your own clarity, but for the clarity of your customer. No business can be all things to all people, but when you know who your business should be marketed to, you can create a branding strategy that connects with them directly.
Every business should be built on trust, but you have to earn that trust. By writing a mission statement you’ll give your target market and new customers the chance to understand your business ethic, what you’re trying to do, and how you’ll achieve it. At this point you don’t want to put anyone off, so make it clear, easy to read, and without any jargon.
Whatever your business is, the chances are you’ll have local and national competition. While you shouldn’t worry too much about national competition, you should be totally aware of your competition locally. Now’s the time to figure out what it is you do that puts you head and shoulders above the rest. Find your unique selling point (USP) and build it into your brand.
Your company logo is much more than just a logo. It’s at the heart of your brand and it should be instantly recognisable whenever and wherever it appears, both online and offline. Paying a pro graphic designer to take your idea and create something worthy of your business is essential. They can ensure you have the right colours, sizes, and formats for any media platform.
Your overall brand is essential to your business. It provides clarity, personality, tone, and style to everything your business says and does. From your logo on a business card, to the words on your website, and every conversation with your clients or customers, your brand should be there. And it should be consistent.
Building a successful brand takes time and getting it right from the start will help you and your business in the long term. It can take you from ‘just another’ startup to being a market leader who’s liked, respected, and trusted. By doing these five tips and more, you’ll have brand consistency across the board to help you get there.
If you’d like to make use of our Priority Pixels graphic designers, logo designers, and digital marketing pro to help with your branding, contact us today! Call our team on 0800 319 6198, or email us on: email@example.com.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.