About the author

Avatar for Paul Clapp

Paul Clapp

Paul’s extensive background is in web design and marketing and he is responsible for delivering each client’s vision. Paul oversees all aspects of the web development cycle, from the graphic design and content imagery through to technical SEO and digital strategies.

Connect with Paul on LinkedIn.

5 Tips To Help Brand Your New Business Like A Pro

5 Tips To Help Brand Your New Business Like A Pro

Posted: 3rd September 2021

In 2021 branding can make or break your business, and if you’re the new kid on the block then you’re going to have to fight for your right to party. Jokes aside, there is an awful lot of digital noise online. If you hope to stand out and make a statement then ensuring awareness, visibility and consistency are absolutely crucial in maintaining your brand identity. If you’ve recently launched a new business, then branding will be your best and most valuable friend.

While you could centre your marketing around your product, service or organisation, you’ll find most effective strategies are customer-centric. Essentially, it’s all about your target audience. Loyalty to your brand can be achieved through effective branding. Customers know what they’re into and what they won’t like. More established businesses knot too, and once they’ve caught a customer, they know it’s unlikely that person will go elsewhere. Essentially branding is how you turn your visitors into regular customers who’ll continue coming back.

If you’re an up and coming business, you need to pull out all the stops. Get to know your target audience through and through and create a branding strategy that gets you seen and heard.

What is branding?

In a nutshell, branding is the process that gives meaning to your business or organisation. To create a brand is to portray a message and overall tone to customers, in particular your target audience. The objective of branding is to attract and retain the loyalty of your target audience. You’ll do so by delivering a product or service that is aligned with your brand promises and objectives.

In order to achieve effective and successful branding, visibility, awareness and consistency are key. Brand visibility simply means your business or organisation is seen, whereas brand awareness means you are instantly recognisable to your audience. Think Apple, Nike or any other big company that is recognisable from their logo and branding. Brand consistency refers to the visual aspect of your business, and simply means your branding is visually consistent. You can’t have brand awareness without consistency.

Mission statement

Every business, organisation and company should be built on trust. Trust is something you earn and by writing a clear and concise mission statement, you give both your employees and your target audience the chance to understand your business ethic, what you’re trying to do, and how you’re setting out to achieve it. Make it clear, easy to read and without any unnecessary jargon.

Brand guidelines

To ensure you have visibility, awareness and consistency, you should also start your branding journey by writing a series of guidelines. Your brand guidelines are a set of rules, regulations and steps your employees must take to ensure your branding is visually consistent across your marketing.

These guidelines are also crucial when it comes to portraying a tone of voice and message to your target audience. Your guidelines should cover everything and anything, from your logo and colour palette to your chosen typography and imagery. You can even state what line spacing you wish to use – don’t leave any details open to interpretation!

Target audience

Before you even start to think about the visual aesthetics of your brand, you must be clear about who your target market is. Claiming your audience is everyone will result in vague advertising that simply doesn’t work – even Google and Amazon had a target audience when they started out, and unless you are Google or Amazon you must identify your target audience. Get to know them through and through, from age and gender to what they need, where they shop and what they like.

No business or organisation can be all things to all people, but when you know who your product and/or service should be marketed to, you can create a branding strategy that connects with your target audience on an entirely different level.

Get to know your competition and find your niche

Getting to know your competition isn’t about copying or impersonating another business. Researching into the digital marketing strategy of other businesses helps brands understand where the niche in the market lies. Ask yourself why customers would go to your competitor? If you were a customer seeking out your product and/or service, how would you go about finding it? Once you’ve found your niche you can see things a little better from your customer’s perspective and create a unique selling point (USP). A USP can help your business with brand awareness and visibility.

Create a logo

Your company logo is much more than just a logo. It’s at the heart of your brand and it should be instantly recognisable whenever and wherever it appears. Hiring a professional creative with bespoke graphic design skills and talents will help immensely. They can take your idea and create something worthy of your business that fits with your brand guidelines. They can also ensure you have the right colours, sizes and formats for any media platform.

Branding with Priority Pixels

Your overall brand is essential to your business. It provides clarity, personality, tone, and style to everything your business says and does. From your logo on a business card to the words on your website, your brand should be there – and it should be consistent. Even your conversations with your customers should be branded.

Building a successful brand takes time and getting it right from the start will help you and your business in the long term. It can take you from ‘just another’ start-up to becoming a leader in the market who is liked, respected and trusted.

Experts in branding since 2016, Priority Pixels boasts a team of knowledgeable and experienced digital creatives with a wealth of expertise to get your business off the ground. We specialise in all aspects of digital marketing, from SEO and PPC to copywriting, web development and social media.

If you’re finding the whole process of branding overwhelming or simply would like a chat, then contact us today.

Back to Blog



Company News

We’re hiring! Are you our next Office Administrator?
A Winning Season for Newton Abbot Rugby Club
Bespoke SEO Strategy for Homeleigh Garden Centre

Digital Marketing

The Best CRM Software for 2022
What are the Best Call Tracking Software Apps?
Practical Ways to Secure Your Information on Data Protection Day

Web Design

What is a Sitemap and Why is it Important?
National Coding Week 2021 with Priority Pixels
New Website For Australia Based Knox Learning Alliance

Best of Websites

50 Best SEO Agency Websites of 2022
50 Best Charity Websites of 2022
50 Best Social Media Agency Websites of 2022

SEO

How to Optimise Your Website for Successful Lead Generation in 2022
Five Tips for Increasing E-Commerce Website Conversion Rates on WordPress (That Actually Work)
How Do You Optimise a Blog Post?

Industry News

How to Achieve Effective Lead Generation through Marketing Automation
Why Time Tracking is Important for Your Marketing Team
5 Proven Ways To Improve E-Commerce Business Performance

What we do

Priority Pixels is a digital marketing agency offering a full range of creative services designed to help our clients stand out from the crowd.

Our experienced team will work with you to drive your business forward online by creating websites that are built to last, memorable branding, clever SEO and paid advertising campaigns that work.

By providing innovative digital experiences for your target audience, improving customer interactions and offering authentic engagement through market leading campaigns we can deliver the results your company needs.


View all services

Some of our clients

NHS
National Trust
Gymboree
Acronyms
V.Group
Epwin Group
Force Cancer Charity
Memory Matters
Gainsborough Healthcare Group
DSCallards
The Long Paddle
Send

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we're here to help. Book a call or drop us an email and we can discuss your exact requirements.

Book a call Email us
Book a call
Email us