When you’re designing a website it feels great because you can let your creative juices flow like never before. You have a blank slate and can create anything your heart desires. This is nice in theory, but if you plan on making money from your website it’s not as easy as that. The stuff you do should be aimed at getting the most people you can to buy your products. If you mess it up you can have a great looking site, but your bank account will be empty.
This is a big problem for a lot of people because they do want to make money. If this is the case for you then remember your creative juices can flow, but they just need to flow in the right direction. The best thing you can teach yourself is to know the things that do and don’t work. When you come to design your site you will know what should be left out. Let’s look at some of these things now because it will save you a lot of heartache in the future.
These look very stylish so you’d be forgiven for thinking they make a great addition to the site, but they don’t and you should never include them if you want to make money. Giving people more than one choice is crazy and most of them would rather choose none. Getting people onto a sales page is one of the best ways you can increase your income and giving them a slideshow doesn’t offer a clear path to the ‘buy now’ button.
There are two massive reasons why you shouldn’t use social media buttons on your site, at least not at the moment. When someone clicks on them they are taken away from your site. You should be sending people to your site and not showing them the door. The other big reason is that you might not have the greatest number or followers or fans in the world. Social proof is important and when people see that you don’t have a large following they will think less of your content.
You should realize that most people don’t scroll down when they land on a website because they are in such a rush to move onto the next one. It’s a bit like what you do with the television remote because you’re always flicking through the channels. That means everything above the fold is important and wasting all that space because you have a huge logo is going to affect your conversion rate. You only need to look at Facebook to know that simple sometimes works best.
It’s very tempting to go onto a stock photo site and pick up a few graphics to use inside your articles. Most of them are pretty shocking and you’re just wasting your time. They are the same ones you see on every other site and your visitors will have seen them before. If you find any that look great and tie in with the theme of your site then maybe it will be OK, but don’t choose one of the more simple photos that only hurt the quality of your site.
You see this in the sidebar of a lot of sites and it helps your visitors find your most recent articles. The only problem with this is that your recent articles are already at the top, so why on earth does anyone need help finding them? The only thing it does is eat up valuable space on your site that could be put to better use. A much better option is giving people the most popular articles because you already know they are the ones people like.
Todd Ramos is Founder and CTO at PenTech consulting. He has worked his way upwards through the competition and has established his company at forefront of the seo companies in CT.
June 14, 2018Carsten Dean
Priority Pixels were fantastic to work with, incredibly personable and a pleasure to commission for the design of our site. I would thoroughly recommend them to any other small business in need of a new site and will be continuing to use them in the future.
November 24, 2017Melissa Coupe
Initially I rang enquiring about SEO / ad word marketing only. But I was so impressed with their service and level of professionalism received, that I had my hosting transferred to them as well. I find Priority Pixels informative, proactive and reliable. He lets me know exactly what is going to be done and by when, which is so important to me, so I don't have to waste my time chasing deadlines. Highly recommend.
September 6, 2017Tom Mole, Lazy Bones Fitness
Priority Pixels have designed and built the Lazy Bones Fitness logo, website and social media platforms and I am one thousand times more impressed than I thought I would be with the end result!
The team at Priority Pixels have, at every stage, gone above and beyond in ensuring I was getting what I wanted on all aspects.
May 9, 2017Kimberley Burns, The Hair Room
We have had nothing but complements about our website and I can't recommend Priority Pixels enough. With their 5 star customer service combined with amazing talent you are going to be nothing but happy with your website and on going advice. Thanks again for a great website guys!
July 22, 2016Barbara Westlake, Sologroom
I can’t praise Priority Pixels highly enough and have no hesitation in recommending them to anyone who wants a professional website. In fact, we have already asked them to start work on redesigning our other website next month! I think that probably says it all!
August 3, 2016Jaime Clifton, J.Clifton Plumbing & Heating
Priority Pixels have done various work for me over a four year period. Ive always been delighted with the service. Response times are always excellent, correspondence courteous and foremost the work is exemplary. I would strongly recommend their services.
August 11, 2016Joan Veale, Marldon Church
Superb personal support at an excellent price from Priority Pixels. Constant advice given when discussing content and formats, with a superb resulting website which is very professional, modern and attractive. The site has already brought many new contacts and lots of praise. I cannot recommend this company highly enough.
August 16, 2016David Bell, Living with Schizophrenia
We have been working with Priority Pixels for three years and during that time we have successfully launched and developed our website. Priority Pixels was in at the start and initially constructed our website and subsequently has helped to develop it with more and better features. They have always been on hand to answer queries and provide general support which we greatly appreciate.
August 3, 2016Claire Doyle, Doggy Devon
Once the website was launched and live, I had no hesitation in retaining Priority Pixel's on a monthly retainer to continue to 'work behind the scenes' to support me with the ongoing, updating and maintaining of the website so it continues to perform at its optimum level.
October 21, 2016Holly Rogers, Forest of Dean Stone Firms
Priority Pixels have been patient, supportive and incredibly helpful. It is a complex site with many pages but they have made it as simple and user-friendly as possible. We're already seeing a rise in engagement.
April 3, 2017Graeme Piper
The Priority Pixels team really know their stuff and helped me on a lot of web and SEO issues. Enthusiastic and great service from the whole team. I wouldn't have any issues recommending them to any business, from start-ups to established corporates.